Using Click Funnels For Marketing

Using Click Funnels For Marketing



The Underground Playbook for Growing Your Company Online

By Russell Brunson (2015)



In regards to the Author

Russell Brunson is the owner of Inc., a marketing consulting firm. He started his first internet company while he was a student at Boise State University. Within a year of graduating from college, Russell Brunson sold more than a million dollars of his own products and services working from his basement. For more than 12 years now, he has been talking to other online companies helping them grow their traffic, increase their conversion rates and make more online sales.Using Click Funnels For Marketing


The Main Idea

Internet sites which are struggling normally assume they usually have a problem getting enough visitors to their site or converting that traffic when it will show up. That’s not often the real problem, however. Most of the time, websites that are underperforming have a funnel problem.Using Click Funnels For Marketing

The best way to organize a web business is always to build a good sales funnel – which consists of some bait (B), front-end offers (FE), mid-funnel offers (M) and back-end offers (BE). To optimize the funnel, you can also need three good strategies for Traffic, Product and Communications.Using Click Funnels For Marketing

If you can organize your funnel to help you spend two- to three-times more than everyone else to get customers, your internet business will become exponentially more profitable.Using Click Funnels For Marketing


“Ultimately, the business that can spend the most to acquire a customer wins.”



“When you implement these secrets, you will transform your website from a flat, two-dimensional company into a three-dimensional sales and marketing machine that allows you to outspend your competitors, acquire an almost unlimited number of new customers, make (and keep) more money, and most importantly, serve more people.”



How to Increase Your Company Online

  1. Funnel Principles. While the online world may appear to be a completely different beast altogether, the fact is the exact same methods direct marketers have been using for decades to win customers work equally well online because they do offline. Like an iceberg, it is what’s happening behind the scenes with your funnel that matters.Using Click Funnels For Marketing
  2. Communication Strategy. The answer to making a funnel work is to build up a persona for an “Attractive Character” who can talk to the folks on your list. If you use generic communication strategies, whatever you’ll end up getting is a webpage which looks exactly like everybody else. Communicate using an Attractive Character and you also build a following.Using Click Funnels For Marketing

  1. Traffic Strategy. Before you build your own sales funnel, have a look at the sales funnels other people are generally using to successfully sell to your target market. Reverse engineer what they’re doing right, find out where they manage to get their traffic and clone whatever they do. Add your very own touches later on but begin with what they’re doing.Using Click Funnels For Marketing

  1. Product Strategy. You’ve got to have a household of offerings which you sell at the front end end, the center together with back-end of your funnel. You need clients to succeed easily and naturally from your own low-ticket to your high-ticket offerings. It really is what happens into the background that counts.Using Click Funnels For Marketing



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