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Did you know there are secrets on how best to effectively market and sell anything online?
Will it be well worth it?
It’s left to help you decide after going right on through this DotCom Secrets review article.
What Is DotCom Secrets?
DotCom Secrets “The Underground Playbook For Growing Your Company Online” is an internet marketing book published by Russell Brunson in 2015 – where he exposed the strategies as to how any company owner may use an easy process to boost their traffic, conversions, and sales online.
Dotcom Secrets contains a step-by-step actionable blueprint for everybody who is new within the internet marketing space to get a total knowledge of how website marketing works.
A lot of people believe that internet marketing only involves driving traffic and making that traffic changed into sales…
That’s very wrong!
Before we dive in deep on the contents of the DotCom Secrets marketing book, let’s talk a little about the man behind this book.
In regards to the Author – Russell Brunson
I think you ought to have heard a lot about Russell Brunson by now. Russell is actually one of the world’s best online marketers regarding the 21st century.
He’s got successfully built multiple million generating businesses, a following of over a million entrepreneurs, sold thousands and thousands of his other books.
He co-founded Etison LLC, where the popular sales funnel builder; ClickFunnels was launched and it has helped tens and thousands of business people quickly get their message off to the marketplace place.
DotCom Secrets Review – Inside View
The Dotcom Secrets is a novel split into five sections that walk you through the easy to comprehend marketing processes.
Section One: Ladders and Funnels
This is basically the first as well as its section contain five (5) marketing secrets.
Secret #1: The Secret Formula
Understanding where you wish to take your customers and clients is the ultimate key to serving them better and never wanting to do the guesswork of where these are generally and what they truly need.
The secret formula comprises of four simple questions that were broken down in step-by-step order inside DotCom Secrets that will help figure it all out. These are typically:
- Who are your dream clients?
- how will you find them?
- What bait are you going to use to attract them?
- What result do you wish to let them have?
You are getting to work all those call at the initial secret.
Secret #2: The Value Ladder
This part is where Russell digs only a little deeper and concentrate regarding the steps you will need to follow to lead your dream customer from taking the “bait” (starting point of one’s ladder) into the endpoint or preferably where they really want to be.
This can be called taking them during your value ladder.
Structuring this right provides you with additional money and at the same time frame, you’ll be serving your visitors at a much higher-level that solves results.
Secret #3: From A Ladder To A Funnel
You would encounter an epiphany after reading the prior secret (that will be just the beginning), this part is when you begin to know the basics of building out your own personal sales funnel plus the psychology behind a profitable funnel.
It’s not only as to what you sell or the amount it’s being sold.
It has to with having a complete value ladder. It’s impractical to build out a successful sales funnel without having your value ladder mapped out.
Your sales funnel could be the online process you are taking someone to get them to through the various steps of the value ladder.
Secret #4: How To Find Your Perfect Customers
Let me reveal in which you get to find out simple tips to define your target market, find out where they congregate right now and how to divert their awareness of you and to your sales funnel.
You will see the techniques you need to use to get an individual to go out of the congregation and look for your page. You can find strategies involved with achieving this which every online entrepreneur must learn.
Secret #5: The Three Forms Of Traffic
Most people don’t really know how traffic works within the website marketing space. In here Russell Brunson broke it down and explains the best type of traffic that people should concentrate on the way they operate.
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
This portion of the Dotcom Secrets touches more on building an audience using more complex personal branding tactics and exactly how to effectively talk to your audience that may lead to a sale.
Secret #6: The Attractive Character
This part explicitly talks on how best to build an ideal character and an online following that attract your ideal audience and loyal following of those prepared to buy from you.
Russell Brunson went in deeper to define the three components to creating an Attractive Character.
- The Elements
- The Identity
You will see simple tips to grow your own AC making use of these components and their individual elements, identity additionally the right type stories to communicate with your audience.
Secret #7: The Soap Opera Sequence
This is basically the continuation regarding the previous element of Dotcom Secrets. It involves building a bond and sort of rapport involving the Attractive Character therefore the ideal audience via a traffic source we own.
The Soap Opera Sequence is a series of email sequences that will help to construct a fast and instant relationship between both you and the person reading your email.
Here Russell shares the EXACT email templates he uses in doing this. 5 of these.
This works in such a way that you must give them something interesting and hook all of them with an open storyline from the first email you send, so they really will forward into the one, additionally the next, therefore the next.
There should not be any boring moment.
Secret #8: Daily Seinfeld Sequence
As Russell Brunson said; the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.
What’s the Seinfeld format anyway?
It’s a kind of email style that does not ensure you get your readers annoyed because they will be so entertained that they would purchase from you.
This has related to dealing with your life and sharing stories happening with/around you, they truly are likely to relate genuinely to. However with an intention.
The target ultimate goal the following is to lead people back once again to whatever you’re selling. Pretty simple and mind-blowing! There are examples and written templates of Seinfeld emails.
Section Three: Funnelology
This section is about the strategies behind building funnels and that which you should really do in order to create your funnel work, the basic principles, phases and also the sort of pages to use, when and exactly how.
Secret #9: Reverse Engineering A Fruitful Funnel
This is actually the ultimate mistake most internet sites do when starting out making use of their sales funnel. They want to re-invent the complete vehicle.
The following is exactly about finding others who already have a fruitful funnel, selling to the exact potential audience in addition, you like to sell to. Find out the:
- Traffic sources
- Landing page
- Ad copy and copies
You will notice just how to reverse all this work stuff and obtain them doing work for your good.
Secret #10: Seven Phases Of A Funnel
I didn’t actually understand nor knew what the phases of a successful funnel were, not until when I read and pondered over this sentence in this particular element of DotCom Secrets. It says:
The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
This is the part I understood there are degrees of traffic temperature and they should not be treated the exact same along our funnel process. Understanding this idea will enable you to generate just the right type of page, offer, and traffic that qualifies.
I didn’t also forget the pre-framing aspect which can be very critical for you to definitely understand prior to the funnel phases so visitors can know and trust you even more.
Secret #11: The Twenty-Three Building Blocks Of A Funnel
This chapter of DotCom Secrets reviews the kind of webpages you should use for four out of the funnel building phases in the previous chapter.
It demonstrates to you the twenty-three of the most extremely effective building blocks for the sales funnels. These blocks are often used at specific times during these same four phases:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
- Identifying hyperactive buyers for your products and services.
You’ll get to begin to see the awesome ways that work that can be used in achieving all these. Then chances are you can decide which you want to try first and discover the ones that work best in your market.
Secret #12: Frontend vs. Backend Funnels
Many people usually do not actually understand the variety of funnels they ought to build and generate traffic to, and the ones that is allowed to be shown only to qualified buyers (in the backend). Very small but huge mistake!
Here Russell discusses the type of funnels he uses from the frontend of his value ladders, the ones utilized in the center, and people utilized for the backend offers.
Secret #13: The Best Bait
My mind was blown here! That is where Russell gave out a hot sauce that made all his books sold millions. After all whenever you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
You will observe how using an individual WORD can transform your entire business magically.
Regardless of the industry you serve, what you do, what you sell, or mode of business. This can be a part that a few of the successful entrepreneurs wouldn’t want you to realize.
Section Four: Funnels And Scripts
This part is a little different than other sections in this DotCom Secrets book review. Because Russell Brunson dives in to exhibit you the core funnels he uses in his business and companies, along with the exact scripts he uses to sell each of his products.
And they are split into the Frontend, Middle, and Backend Funnels. Among the best areas of all this funnel stuff is that you can easily put them up using ClickFunnels software.
#1 Frontend Funnel: Two-Step – Free Plus Shipping
An example of this is the DotCom Secrets Book Funnel. The Two-Step funnel is very simple in nature and is effective for Free Plus Shipping offers.
It consists of the first page that has a video utilizing the Who, What, Why and just how script which pre-frames the customer then your page asks them where in actuality the product must be shipped.
Then the second page (step-two) asks with regards to their bank card information for the shipping and handling charge. Following the visitor could have filled out of the second page – there comes your One-time-offer.
Additionally, you will get all of the understanding behind this insane concept and also the scripts you will used to get this to whole 2-step free delivery funnel work.
#2 Frontend Funnel: Self-Liquidating Offer
SLOs are offers that you put up when it comes to sole purpose of helping you breakeven and cover the cash you spent to get that lead. Based on Autogrow:
Self-Liquidating Offer is something that generates an email opt-in, lead, or purchase, while simultaneously offsetting (or completely negating) the cost of advertising.
In this part, Russell Brunson breaks down the mechanics involved in this type of funnel. In which he even introduced a script called the Star, Story, Solution script that will help to introduce a cold lead to your merchandise.
You’ll also have these scripts that are forty-four (44) in number.
#3 Frontend Funnel: Continuity
This can be a different type of frontend funnel that Russell explains ways to utilize to entice visitors and allow them to keep investing in a longer time. Additionally, there are a few ways you can utilize this and increase the rate of success.
#4 Middle Funnel: Perfect Webinar
The most wonderful webinar could be the first funnel for the middle for the value ladder which dives in deep on the best way to exploit live or recorded presentations to market your products or services or services on autopilot utilising the techniques and scripts Russell gives us inside DotCom Secrets book.
Over the years, We have seen a lot of great marketers deploy the most perfect Webinar strategies and it works wonders.
Let me reveal a free of charge Perfect Webinar script you should check out too.
#5 Middle Funnel: Invisible Perfect Webinar
This works just as the Perfect Webinar Funnel but it is not free. I am going to say it really is a premium form of Perfect Webinar Funnel and looks more advanced.
You’ll also look at scripts in action.
#6 Middle Funnel: Product Launch
Just like the name sounds, this a form of funnel you can use to launch your product using a series of videos to deliver a lot of value to any visitors.
These videos would have their own elements that instigate actions, plus in addition see how to structure these videos in Dotcom Secrets.
#7 Backend Funnel: High-Ticket, Three-Step Application
In this part, become familiar with how exactly to sell your high-ticket offers using an advanced formula and scripts. This funnel is beneficial for acquiring coaching and mastermind clients.
Section Five: ClickFunnels
It is possible to read the ClickFunnels review here.
Being the final chapter Russell reviews and reveals what ClickFunnels actually does and that rounds up the entire book.
Pricing – Just how much is Dotcom Secrets Book?
DotCom Secrets is truly free once you choose to order it through the official website, but you have only to cover for shipping/handling to get it wherever you are in the entire world. So, you’ll be billed $7.95 if you reside inside the US or $14.95 for international.
That’s the Free Plus Shipping offer in play. And a far more reasons why you should proceed through that funnel to see how it works.
Or possibly you would like to buy it from Amazon, then you can certainly have the paperback format for $14.80.
Frequently Asked Questions
Which are the Upsells inside the Dotcom Secrets Funnel?
The first upsell in the Dotcom Secrets Funnel is a bump offer called the Dotcom Secrets Blackbox that provides you some goodies that’ll aid your internet business. As part of this offer, additionally, you will have the popular Expert Secrets book.
Another upsell could be the Audio form of Dotcom Secrets which I think quite cool, particularly for those always while on the move.
Is there a PDF type of DotCom Secrets?
There is no PDF version available anywhere that i am aware of unless you get PDF summary of this entire book from some who have been through the entire book itself.
Think about the Dotcom Secrets Audiobook?
The Dotcom Secrets audio version is only available within the funnel as an upsell (either as a downloadable version or in a music player), also it’s best if you’re the type that prefers listening to audios while going regarding the other duties. I wish I experienced it when I first ordered the book.
I don’t have enough time to learn the book, am I able to get the summary?
Oh yes, having gone through the complete book back and forth We have taken notes while reading it plus it comprises of my own summarized version of this book which I recently started using as a reference.