Learn How To Sell Products Online
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Are you aware there are secrets on the best way to effectively market and sell anything online?
Could it be well worth it?
It’s left for you yourself to decide after going right through this DotCom Secrets review article.
What Is DotCom Secrets?
DotCom Secrets “The Underground Playbook For Growing Your Company Online” is an online marketing book published by Russell Brunson in 2015 – where he exposed the strategies on how any business proprietor may use an easy process to enhance their traffic, conversions, and sales online.
Dotcom Secrets contains a step-by-step actionable blueprint for anyone who is new when you look at the online marketing space to obtain a whole comprehension of how internet marketing works.
A lot of people believe that online marketing only involves driving traffic and making that traffic converted into sales…
That’s very wrong!
Before we dive in deep from the contents of the DotCom Secrets marketing book, let’s talk a bit in regards to the man behind this book.
Concerning the Author – Russell Brunson
I do believe you should have heard a great deal about Russell Brunson by now. Russell happens to be certainly one of the world’s best online marketers associated with the 21st century.
He has got successfully built multiple million generating businesses, a following of over a million entrepreneurs, sold thousands and thousands of his other books.
He co-founded Etison LLC, in which the popular sales funnel builder; ClickFunnels was launched and it has helped tens of thousands of business people quickly get their message out to the market place.
DotCom Secrets Review – Inside View
The Dotcom Secrets is a book divided in to five sections that walk you through the easy to know marketing processes.
Section One: Ladders and Funnels
This is basically the first and its own section contain five (5) marketing secrets.
Secret #1: The Secret Formula
Understanding where you need to bring your customers and clients is the ultimate key to serving them better and not wanting to perform some guesswork of where they have been and whatever they truly need.
The key formula consists of four simple questions which were broken down in step-by-step order inside DotCom Secrets that can help you figure all of it out. These are typically:
- Who are your dream clients?
- how could you locate them?
- What bait will you used to attract them?
- What result do you wish to let them have?
You will get to figure all those call at the first secret.
Secret #2: The Value Ladder
This part is where Russell digs only a little deeper and focus from the steps you need to follow to lead your ideal customer from taking the “bait” (starting point of the ladder) towards the endpoint or preferably where they really want to be.
That is called taking them through your value ladder.
Structuring this right will provide you with more money as well as the same time frame, you’ll be serving your visitors at a much higher-level that solves results.
Secret #3: From A Ladder To A Funnel
You would encounter an epiphany after reading the last secret (that will be only the start), this part is when you begin to understand the basics of creating out your very own sales funnel and also the psychology behind a profitable funnel.
It’s not merely about what you sell or the amount it’s being sold.
This has to with having a total value ladder. It’s impossible to build out an effective sales funnel without having your value ladder mapped out.
Your sales funnel could be the online process you are taking someone to encourage them to through the various steps of the value ladder.
Secret #4: How To Locate Your Ideal Customers
Listed here is in which you get to discover just how to define your target audience, find out where they congregate right now and just how to divert their focus on you and to your sales funnel.
You will see the techniques you should use to obtain a customer to leave the congregation and check out your page. You can find strategies taking part in achieving this which every online entrepreneur must learn.
Secret #5: The Three Types Of Traffic
A lot of people don’t really understand how traffic works in the website marketing space. In here Russell Brunson broke it down and explains the most effective kind of traffic that we should give attention to the way they operate.
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
This part of the Dotcom Secrets touches more on building an audience using more advanced personal branding tactics and just how to effectively keep in touch with your audience which will result in a sale.
Secret #6: The Attractive Character
This part explicitly talks on the best way to build a fantastic character and an online following that attract your ideal audience and loyal following of the willing to purchase from you.
Russell Brunson went in deeper to define the three components to making an Attractive Character.
- The Elements
- The Identity
You will notice how to build your own AC making use of these components and their individual elements, identity and the right type stories to keep in touch with your audience.
Secret #7: The Soap Opera Sequence
This is basically the continuation associated with the previous section of Dotcom Secrets. It involves building a bond and a sort of rapport involving the Attractive Character plus the ideal audience via a traffic source we own.
The Soap Opera Sequence is a series of email sequences that will help to create a quick and instant relationship between both you and the person reading your email.
Here Russell shares the actual email templates he uses in doing this. 5 of those.
This works in such a way you need to give them something interesting and hook these with an open storyline through the first email you send, so that they will forward towards the one, in addition to next, and the next.
There should not be any boring moment.
Secret #8: Daily Seinfeld Sequence
As Russell Brunson said; the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.
What’s the Seinfeld format anyway?
It’s a type of email style that does not ensure you get your readers annoyed simply because they could be so entertained which they would purchase from you.
This has to do with speaking about your life and sharing stories happening with/around you, they truly are prone to relate to. However with a purpose.
The target ultimate goal the following is to guide people returning to whatever you’re selling. Pretty simple and mind-blowing! There are additionally examples and written templates of Seinfeld emails.
Section Three: Funnelology
This section is all about the strategies behind building funnels and everything you really should do in order to create your funnel work, the basics, phases together with sort of pages to use, when and just how.
Secret #9: Reverse Engineering A Successful Funnel
This is basically the ultimate mistake most internet businesses do when starting out with regards to sales funnel. They wish to re-invent the entire vehicle.
Here is exactly about finding other people who currently have a fruitful funnel, selling into the exact target audience in addition want to sell to. Find out of the:
- Traffic sources
- splash page
- Ad copy and copies
You’ll see how exactly to reverse all of this stuff and obtain them employed by your good.
Secret #10: Seven Phases Of A Funnel
I didn’t actually understand nor knew what the phases of a fruitful funnel were, not until once I read and pondered over this sentence in this part of DotCom Secrets. It says:
The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
This is the part I understood that there are levels of traffic temperature and additionally they should never be treated the same along our funnel process. Understanding this notion will allow you to produce just the right sort of page, offer, and traffic that qualifies.
I didn’t also forget the pre-framing aspect which will be very critical for you to understand before the funnel phases so visitors can know and trust you even more.
Secret #11: The Twenty-Three Building Blocks Of A Funnel
This chapter of DotCom Secrets reviews the sort of webpages you should use for four out from the funnel building phases in the last chapter.
It demonstrates to you the twenty-three of the most extremely effective building blocks for the sales funnels. These blocks tend to be used at specific times during these same four phases:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
- Identifying hyperactive buyers for the products and services.
You’ll get to look at awesome ways that really work which you can use in achieving every one of these. Then you definitely can decide that you want to try first and find out the ones that perform best in your market.
Secret #12: Frontend vs. Backend Funnels
Most people try not to actually understand the variety of funnels they ought to build and generate traffic to, and those this is certainly allowed to be shown simply to qualified buyers (at the backend). Very small but huge mistake!
Here Russell discusses the sort of funnels he uses from the frontend of his value ladders, the ones used in the middle, and the ones useful for the backend offers.
Secret #13: The Best Bait
My mind was blown here! This is when Russell gave out a hot sauce that made all his books sold millions. I am talking about whenever you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
You will notice how using a SINGLE WORD can transform your complete business magically.
Irrespective of the industry you serve, everything you do, that which you sell, or mode of business. This will be a part that a few of the successful entrepreneurs wouldn’t would like you to see.
Section Four: Funnels And Scripts
This part is a little different than other sections in this DotCom Secrets book review. Because Russell Brunson dives in to exhibit you the core funnels he uses inside the business and companies, plus the exact scripts he uses to offer every one of his products.
And these are split into the Frontend, Middle, and Backend Funnels. Among the best components of all this work funnel stuff is you can easily place them up using ClickFunnels software.
#1 Frontend Funnel: Two-Step – Free Plus Shipping
An example of this is basically the DotCom Secrets Book Funnel. The Two-Step funnel really is easy in general and is very effective for Free Plus Shipping offers.
It consists of the initial page which includes a video clip aided by the Who, What, Why and How script which pre-frames the visitor then your page asks them in which the product should really be shipped.
Then the second page (step-two) asks with their charge card information for the shipping and handling charge. Following the visitor might have filled out of the second page – there comes your One-time-offer.
You’ll also get all the understanding behind this insane concept as well as the scripts you will definitely used to get this to whole 2-step free delivery funnel work.
#2 Frontend Funnel: Self-Liquidating Offer
SLOs are offers that you set up when it comes to sole intent behind assisting you to breakeven and cover the income you spent to get that lead. Based on Autogrow:
Self-Liquidating Offer is something that generates an email opt-in, lead, or purchase, while simultaneously offsetting (or completely negating) the cost of advertising.
In this part, Russell Brunson stops working the mechanics involved with this particular funnel. In which he even introduced a script called the Star, Story, Solution script that will help to introduce a cold result in your products or services.
You’ll also have these scripts which are forty-four (44) in number.
#3 Frontend Funnel: Continuity
This is a different type of frontend funnel that Russell explains ways to utilize to entice visitors and let them keep investing in a longer period. Additionally, there are a few ways you can utilize this while increasing the success rate.
#4 Middle Funnel: Perfect Webinar
The perfect webinar may be the first funnel for the middle of the value ladder which dives in deep on how best to exploit live or recorded presentations to sell your merchandise or services hands free using the techniques and scripts Russell gives us inside DotCom Secrets book.
Through the years, I have seen a lot of great marketers deploy an ideal Webinar strategies also it works like a charm.
The following is a free of charge Perfect Webinar script you can check out too.
#5 Middle Funnel: Invisible Perfect Webinar
This works similar to the Perfect Webinar Funnel however it is not free. I shall say it is a premium type of Perfect Webinar Funnel and looks more advanced.
You’ll also start to see the scripts in action.
#6 Middle Funnel: Product Launch
In the same way the name sounds, this a form of funnel you can use to launch your product using a few videos to provide a lot of value to your visitors.
These videos will have their very own elements that instigate actions, plus in addition see how to structure these videos in Dotcom Secrets.
#7 Backend Funnel: High-Ticket, Three-Step Application
In this part, you will learn how exactly to sell your high-ticket offers using an advanced formula and scripts. This funnel is useful for acquiring coaching and mastermind clients.
Section Five: ClickFunnels
You can easily read the ClickFunnels review here.
Being the last chapter Russell reviews and reveals what ClickFunnels actually does and therefore rounds within the entire book.
Pricing – How Much is Dotcom Secrets Book?
DotCom Secrets is actually free when you decide to order it through the official website, however you have only to pay for for shipping/handling to get it wherever you are in the whole world. So, you’ll be billed $7.95 if you reside within the US or $14.95 for international.
That’s the Free Plus Shipping offer in play. And an even more good reason why you really need to go through that funnel to see how it really works.
Or maybe you prefer to buy it from Amazon, then you can get the paperback format for $14.80.
Frequently Asked Questions
What are the Upsells within the Dotcom Secrets Funnel?
The initial upsell into the Dotcom Secrets Funnel is a bump offer called the Dotcom Secrets Blackbox that gives you some goodies that’ll aid your website. Included in this offer, you will also obtain the popular Expert Secrets book.
Another upsell may be the Audio version of Dotcom Secrets which I think quite cool, especially for those always on the go.
Will there be a PDF version of DotCom Secrets?
There’s no PDF version available anywhere that I know of unless you get PDF summary of this entire book from some who possess gone through the complete book itself.
Think about the Dotcom Secrets Audiobook?
The Dotcom Secrets audio version is just available inside the funnel as an upsell (either as a downloadable version or perhaps in a mp3 player), and it’s best if you’re the nature that prefers listening to audios while going regarding the other duties. If only I had it when I first ordered the book.
I don’t have time to learn the book, am I able to get the summary?
Oh yes, having been through the complete book forward and backward I have taken notes while reading it and it also consists of my own summarized version of this book that I recently started using as a reference.