How To Sell Products Online – The Guide To Online Selling
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Have you figured out there are secrets on how best to effectively market and sell anything online?
Can it be well worth it?
It’s left for you to decide after dealing with this DotCom Secrets review article.
What Is DotCom Secrets?
DotCom Secrets “The Underground Playbook For Growing Your Company Online” is an online marketing book published by Russell Brunson in 2015 – where he exposed the strategies as to how any business owner may use a simple process to improve their traffic, conversions, and sales online.
Dotcom Secrets contains a step-by-step actionable blueprint for everybody who is new when you look at the website marketing space to obtain a total comprehension of how website marketing works.
A lot of people think that online marketing only involves driving traffic and making that traffic converted into sales…
That’s very wrong!
Before we dive in deep regarding the contents of this DotCom Secrets marketing book, let’s talk a bit in regards to the man behind this book.
In regards to the Author – Russell Brunson
I believe you ought to have heard a whole lot about Russell Brunson chances are. Russell is actually one of the world’s best internet marketers for the 21st century.
He has got successfully built multiple million generating businesses, a following of over a million entrepreneurs, sold hundreds of thousands of his other books.
He co-founded Etison LLC, where the popular sales funnel builder; ClickFunnels was launched and has now helped tens and thousands of business owners quickly get their message out to the market place.
DotCom Secrets Review – Inside View
The Dotcom Secrets is a novel divided into five sections that walk you through the easy to understand marketing processes.
Section One: Ladders and Funnels
This is the first as well as its section contain five (5) marketing secrets.
Secret #1: The Secret Formula
Understanding where you intend to take your customers and clients may be the ultimate key to serving them better and not trying to perform some guesswork of where these are typically and what they truly need.
The key formula consist of four simple questions which were broken down in step-by-step order inside DotCom Secrets that will help figure it all out. They’ve been:
- Who are your dream clients?
- How can you locate them?
- What bait will you use to attract them?
- What result do you want to let them have?
You’re getting to work all those call at the first secret.
Secret #2: The Value Ladder
This part is where Russell digs just a little deeper and focus from the steps you need to follow to lead your ideal customer from taking the “bait” (starting point of your ladder) to your endpoint or preferably where they really want to be.
This really is called taking them through your value ladder.
Structuring this right will provide you with more money as well as the same time frame, you’ll be serving your customers at a much higher-level that solves results.
Secret #3: From A Ladder To A Funnel
You would encounter an epiphany after reading the previous secret (that will be just the beginning), this part is where you start to understand the basics to build out your own sales funnel while the psychology behind a profitable funnel.
It’s not just as to what you sell or even the amount it is on the market.
This has to with having a whole value ladder. It’s impractical to build out a fruitful sales funnel with no your value ladder mapped out.
The sales funnel may be the online process you are taking anyone to encourage them to through the various steps of your value ladder.
Secret #4: Where To Find Your Ideal Customers
Here is where you get to discover how to define your target market, find out where they congregate at this time and exactly how to divert their attention to you and to your sales funnel.
You will notice the techniques you can make use of to have a customer to leave the congregation and check out your page. There are strategies tangled up in achieving this which every online entrepreneur must learn.
Secret #5: The Three Forms Of Traffic
Many people don’t really know how traffic works within the website marketing space. In here Russell Brunson broke it down and explains the very best kind of traffic that individuals should give attention to the way they operate.
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
This part of the Dotcom Secrets touches more on building a gathering using more advanced personal branding tactics and exactly how to effectively talk to your audience that will result in a sale.
Secret #6: The Attractive Character
This part explicitly talks about how to build a great character and an online following that attract your ideal audience and loyal following of those willing to buy from you.
Russell Brunson went in deeper to define the 3 components to making an Attractive Character.
- The Elements
- The Identity
You will observe just how to grow your own AC using these components and their individual elements, identity additionally the right type stories to keep in touch with your audience.
Secret #7: The Soap Opera Sequence
This is basically the continuation of the previous section of Dotcom Secrets. It involves building a bond and sort of rapport between your Attractive Character additionally the ideal audience via a traffic source we own.
The Soap Opera Sequence is a series of email sequences that will help to construct a quick and instant relationship between you and the person reading your email.
Here Russell shares the actual email templates he uses by doing this. 5 of these.
This works in such a way that you have to give them something interesting and hook these with an open storyline through the first email you send, so they really will forward towards the one, together with next, additionally the next.
There should not be any boring moment.
Secret #8: Daily Seinfeld Sequence
As Russell Brunson said; the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.
What’s the Seinfeld format anyway?
It’s a kind of email style that doesn’t get your readers annoyed simply because they could be so entertained that they would buy from you.
This has to do with speaing frankly about your life and sharing stories happening with/around you, these are generally expected to connect with. But with an objective.
The target ultimate goal the following is to guide people back to whatever you’re selling. Pretty simple and mind-blowing! There are also examples and written templates of Seinfeld emails.
Section Three: Funnelology
This section is about the strategies behind building funnels and that which you should really do in order to create your funnel work, the basic principles, phases additionally the style of pages to use, when and exactly how.
Secret #9: Reverse Engineering A Successful Funnel
This is basically the ultimate mistake most internet businesses do when starting out using their sales funnel. They would like to re-invent your whole vehicle.
Let me reveal all about finding other individuals who already have a fruitful funnel, selling to your exact target audience additionally you wish to sell to. Find out of the:
- Traffic sources
- squeeze page
- Ad copy and copies
You’ll see just how to reverse all this work stuff and get them employed by your good.
Secret #10: Seven Phases Of A Funnel
I didn’t actually understand nor knew what the phases of a successful funnel were, not until once I read and pondered over this sentence in this particular part of DotCom Secrets. It says:
The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
It was the part I understood there are levels of traffic temperature and additionally they should not be treated the exact same along our funnel process. Understanding this notion will allow you to generate the proper form of page, offer, and traffic that qualifies.
I didn’t also forget the pre-framing aspect which can be very critical for one to understand before the funnel phases so visitors can know and trust you much more.
Secret #11: The Twenty-Three Building Blocks Of A Funnel
This chapter of DotCom Secrets reviews the kind of webpages you can use for four out from the funnel building phases in the previous chapter.
It shows you the twenty-three of the very most effective building blocks for the sales funnels. These blocks in many cases are used at specific times of these same four phases:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
- Identifying hyperactive buyers for your products and services.
You’ll get to begin to see the awesome ways that work which you can use in achieving all of these. Then you definitely can choose which you want to try first and discover those who work best in your market.
Secret #12: Frontend vs. Backend Funnels
A lot of people try not to actually understand the style of funnels they should build and drive traffic to, and those this is certainly said to be shown only to qualified buyers (during the backend). Very small but huge mistake!
Here Russell discusses the sort of funnels he uses regarding the frontend of his value ladders, the ones utilized in the middle, and the ones employed for the backend offers.
Secret #13: The Best Bait
My mind was blown here! This is how Russell gave out a hot sauce that made all his books sold millions. I mean whenever you can order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
You will notice how using just one WORD can alter your complete business magically.
No matter the industry you serve, everything you do, what you sell, or mode of business. This really is a part that a few of the successful entrepreneurs wouldn’t would like you to find.
Section Four: Funnels And Scripts
This part is a bit different than other sections in this DotCom Secrets book review. Because Russell Brunson dives in to show you the core funnels he uses in his business and companies, along with the exact scripts he uses to market each of his products.
And they are split into the Frontend, Middle, and Backend Funnels. One of the best elements of all of this funnel stuff is you can easily place them up using ClickFunnels software.
#1 Frontend Funnel: Two-Step – Free Plus Shipping
A good example of this is the DotCom Secrets Book Funnel. The Two-Step funnel is simple in the wild and is very effective for Free Plus Shipping offers.
It comprises of the initial page that has a video clip with the Who, What, Why and just how script which pre-frames the customer then the page asks them where the product must certanly be shipped.
Then your second page (step-two) asks due to their charge card information for the shipping and handling charge. Following the visitor may have filled out of the second page – there comes your One-time-offer.
Additionally, you will get most of the understanding behind this insane concept plus the scripts you will use to make this whole 2-step free delivery funnel work.
#2 Frontend Funnel: Self-Liquidating Offer
SLOs are offers which you put up for the sole purpose of assisting you to breakeven and cover the amount of money you spent to acquire that lead. Relating to Autogrow:
Self-Liquidating Offer is something that generates an email opt-in, lead, or purchase, while simultaneously offsetting (or completely negating) the cost of advertising.
In this part, Russell Brunson stops working the mechanics taking part in this sort of funnel. And he even introduced a script called the Star, Story, Solution script that will help to introduce a cold lead to your merchandise.
You’ll also provide these scripts which are forty-four (44) in number.
#3 Frontend Funnel: Continuity
This can be a different type of frontend funnel that Russell explains how you can utilize to entice visitors and let them keep investing in a longer time. There are also a couple of ways you can make use of this while increasing the rate of success.
#4 Middle Funnel: Perfect Webinar
The most wonderful webinar could be the first funnel for the middle associated with the value ladder which dives in deep on the best way to exploit live or recorded presentations to offer your products or services or services on autopilot utilizing the techniques and scripts Russell gives us inside DotCom Secrets book.
Over time, We have seen a lot of great marketers deploy the right Webinar strategies plus it works like a charm.
Let me reveal a free of charge Perfect Webinar script you can examine out too.
#5 Middle Funnel: Invisible Perfect Webinar
This works just as the Perfect Webinar Funnel but it is not free. I will say it really is reasonably limited form of Perfect Webinar Funnel and looks more advanced.
You’ll also look at scripts doing his thing.
#6 Middle Funnel: Product Launch
Just like the name sounds, this a type of funnel you need to use to launch your product using a series of videos to produce a lot of value to any visitors.
These videos could have their own elements that instigate actions, plus in addition observe how to structure these videos in Dotcom Secrets.
#7 Backend Funnel: High-Ticket, Three-Step Application
In this part, you will learn how exactly to sell your high-ticket offers using an advanced formula and scripts. This funnel pays to for acquiring coaching and mastermind clients.
Section Five: ClickFunnels
You are able to see the ClickFunnels review here.
Being the past chapter Russell reviews and reveals what ClickFunnels actually does and that rounds up the entire book.
Pricing – Simply how much is Dotcom Secrets Book?
DotCom Secrets is really free once you decide to order it through the official website, you only have to pay for shipping/handling to receive it wherever you are in the planet. So, you’ll be billed $7.95 if you reside within the US or $14.95 for international.
That’s the Free Plus Shipping offer in play. And a far more reasons why you really need to proceed through that funnel to observe how it really works.
Or possibly you’d like to buy it from Amazon, then you can get the paperback format for $14.80.
Frequently Asked Questions
What are the Upsells in the Dotcom Secrets Funnel?
The first upsell when you look at the Dotcom Secrets Funnel is a bump offer called the Dotcom Secrets Blackbox that provides you some goodies that’ll aid your internet business. As an element of this offer, you will also get the popular Expert Secrets book.
Another upsell could be the Audio form of Dotcom Secrets which I think quite cool, especially for those always while on the move.
Will there be a PDF form of DotCom Secrets?
There’s no PDF version available anywhere that I’m sure of until you get PDF summary associated with entire book from some who have gone through the complete book itself.
What about the Dotcom Secrets Audiobook?
The Dotcom Secrets audio version is just available within the funnel as an upsell (either as a downloadable version or in a mp3 player), also it’s best if you’re the type that prefers listening to audios while going about your other duties. I wish I had it once I first ordered the book.
I don’t have time to learn the book, may I obtain the summary?
Oh yes, having gone through the complete book forward and backward We have taken notes while reading it also it comprises of my own summarized form of this book which I recently started using as a reference.