How To Sell Products Online Course
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Have you any idea you can find secrets about how to effectively market and sell anything online?
Will it be really worth it?
It’s left for you really to decide after going right through this DotCom Secrets review article.
What Is DotCom Secrets?
DotCom Secrets “The Underground Playbook For Growing Your Company Online” is an internet marketing book published by Russell Brunson in 2015 – where he exposed the strategies as to how any business proprietor may use an easy process to enhance their traffic, conversions, and sales online.
Dotcom Secrets contains a step-by-step actionable blueprint for everybody who is new within the website marketing space to obtain a whole understanding of how internet marketing works.
A lot of people genuinely believe that online marketing only involves driving traffic and making that traffic changed into sales…
That’s very wrong!
Before we dive in deep regarding the contents of the DotCom Secrets marketing book, let’s talk a bit concerning the man behind this book.
Concerning the Author – Russell Brunson
I believe you ought to have heard a whole lot about Russell Brunson at this point. Russell happens to be one of the world’s best online marketers regarding the 21st century.
He has got successfully built multiple million generating businesses, a following of over a million entrepreneurs, sold hundreds of thousands of his other books.
He co-founded Etison LLC, where in fact the popular sales funnel builder; ClickFunnels was launched and has helped tens of thousands of business people quickly get their message off to the market place.
DotCom Secrets Review – Inside View
The Dotcom Secrets is a book put into five sections that walk you through the easy to know marketing processes.
Section One: Ladders and Funnels
This is basically the first and its section contain five (5) marketing secrets.
Secret #1: The Secret Formula
Understanding where you wish to bring your customers and clients is the ultimate key to serving them better and never trying to perform some guesswork of where they are and what they truly need.
The trick formula is composed of four simple questions that were broken down in step-by-step order inside DotCom Secrets that may help you figure all of it out. They’ve been:
- Who are your dream clients?
- how will you find them?
- What bait will you use to attract them?
- What result do you want to provide them with?
You’re getting to work each one of these call at the first secret.
Secret #2: The Value Ladder
This part is where Russell digs only a little deeper while focusing from the steps you ought to follow to lead your ideal customer from using the “bait” (starting point of one’s ladder) to the endpoint or preferably where they really want to be.
This is certainly called taking them throughout your value ladder.
Structuring this right will provide you with more income as well as the same time frame, you’ll be serving your prospects at a much higher-level that solves results.
Secret #3: From A Ladder To A Funnel
You would encounter an epiphany after reading the earlier secret (that is just the beginning), this part is when you start to comprehend the basics of building out your own sales funnel while the psychology behind a profitable funnel.
It’s not just in what you sell or even the amount it’s on the market.
This has to with having a total value ladder. It’s impractical to build out a successful sales funnel without having your value ladder mapped out.
Your sales funnel could be the online process you take anyone to encourage them to through the various steps of your value ladder.
Secret #4: How To Locate Your Dream Customers
Here is for which you get to discover how exactly to define your target audience, find out where they congregate right now and exactly how to divert their attention to both you and to your sales funnel.
You’ll see the techniques you can use to get a person to leave the congregation and look for your page. You will find strategies involved in doing this which every online entrepreneur must learn.
Secret #5: The Three Forms Of Traffic
Most people don’t really understand how traffic works within the internet marketing space. In here Russell Brunson broke it down and explains the best variety of traffic that we should concentrate on the way they operate.
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
This portion of the Dotcom Secrets touches more on building a gathering using more advanced personal branding tactics and how to effectively communicate with your audience which will lead to a sale.
Secret #6: The Attractive Character
This part explicitly talks on how best to build a fantastic character and an online following that attract your ideal audience and loyal following of the prepared to buy from you.
Russell Brunson went in deeper to define the three components to making an Attractive Character.
- The Elements
- The Identity
You will notice how to build your own AC using these components and their individual elements, identity together with right type stories to communicate with your audience.
Secret #7: The Soap Opera Sequence
This is actually the continuation of the previous part of Dotcom Secrets. It involves building a bond and a kind of rapport between the Attractive Character in addition to ideal audience via a traffic source we own.
The Soap Opera Sequence is a series of email sequences that helps to create a fast and instant relationship between both you and the person reading your email.
Here Russell shares the EXACT email templates he uses in doing this. 5 of them.
This works in a way you need to let them have something interesting and hook all of them with an open storyline through the first email you send, so that they will forward into the one, therefore the next, as well as the next.
There shouldn’t be any boring moment.
Secret #8: Daily Seinfeld Sequence
As Russell Brunson said; the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.
What’s the Seinfeld format anyway?
It’s a type of email style that doesn’t get your readers annoyed because they will be so entertained that they would buy from you.
It offers related to talking about your daily life and sharing stories happening with/around you, they’ve been very likely to relate to. However with an objective.
The goal ultimate goal here is to guide people returning to whatever you’re selling. Pretty simple and mind-blowing! Additionally, there are examples and written templates of Seinfeld emails.
Section Three: Funnelology
This section is focused on the strategies behind building funnels and what you really should do in order to make your funnel work, the fundamentals, phases plus the style of pages to utilize, when and exactly how.
Secret #9: Reverse Engineering A Fruitful Funnel
Here is the ultimate mistake most online businesses do when starting out due to their sales funnel. They would like to re-invent the entire vehicle.
Let me reveal exactly about finding other individuals who already have a fruitful funnel, selling towards the exact potential audience you also want to sell to. Find out the:
- Traffic sources
- squeeze page
- Ad copy and copies
You will notice how to reverse all this work stuff and acquire them employed by your good.
Secret #10: Seven Phases Of A Funnel
I didn’t actually understand nor knew what the phases of an effective funnel were, not until after I read and pondered over this sentence in this part of DotCom Secrets. It says:
The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
This is the part I understood that there are amounts of traffic temperature in addition they should never be treated exactly the same along our funnel process. Understanding this concept will allow you to generate just the right form of page, offer, and traffic that qualifies.
I didn’t also your investment pre-framing aspect which is very crucial for one to understand ahead of the funnel phases so visitors can know and trust you even more.
Secret #11: The Twenty-Three Building Blocks Of A Funnel
This chapter of DotCom Secrets reviews the kind of webpages you can make use of for four from the funnel building phases in the previous chapter.
It shows you the twenty-three of the very most effective building blocks for the sales funnels. These blocks tend to be used at specific times during these same four phases:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
- Identifying hyperactive buyers for your services and products.
You’ll get to begin to see the awesome ways that really work that can be used in achieving all these. Then chances are you can choose which you would like to try first and find out those that work best in your market.
Secret #12: Frontend vs. Backend Funnels
Many people usually do not actually understand the types of funnels they should build and generate traffic to, and those this is certainly supposed to be shown only to qualified buyers (in the backend). Very small but huge mistake!
Here Russell discusses the sort of funnels he uses from the frontend of his value ladders, the people found in the middle, and those useful for the backend offers.
Secret #13: The Best Bait
My mind was blown here! That’s where Russell gave out a hot sauce that made all his books sold millions. After all if you’re able to order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
You will see how using an individual WORD can alter your whole business magically.
No matter the industry you serve, what you do, what you sell, or mode of business. This might be a component that some of the successful entrepreneurs wouldn’t want you to see.
Section Four: Funnels And Scripts
This part is a bit different than other sections in this DotCom Secrets book review. Because Russell Brunson dives in to exhibit you the core funnels he uses in his business and companies, as well as the exact scripts he uses to offer all of his products.
And these are split into the Frontend, Middle, and Backend Funnels. One of the better elements of all of this funnel stuff is that you can easily place them up using ClickFunnels software.
#1 Frontend Funnel: Two-Step – Free Plus Shipping
A good example of this is basically the DotCom Secrets Book Funnel. The Two-Step funnel is simple in general and is effective for Free Plus Shipping offers.
It consists of the first page that has a video clip with the Who, What, Why and just how script which pre-frames the customer then the page asks them in which the product ought to be shipped.
Then your second page (step-two) asks with regards to their credit card information for the shipping and handling charge. Following the visitor may have filled out the second page – there comes your One-time-offer.
You will get all of the understanding behind this insane concept as well as the scripts you are going to used to get this whole 2-step free shipping funnel work.
#2 Frontend Funnel: Self-Liquidating Offer
SLOs are offers that you set up for the sole purpose of assisting you to breakeven and cover the cash you spent to obtain that lead. In accordance with Autogrow:
Self-Liquidating Offer is something that generates an email opt-in, lead, or purchase, while simultaneously offsetting (or completely negating) the cost of advertising.
In this part, Russell Brunson stops working the mechanics involved in this particular funnel. And then he even introduced a script called the Star, Story, Solution script which helps to introduce a cold lead to your merchandise.
You’ll also have these scripts that are forty-four (44) in number.
#3 Frontend Funnel: Continuity
That is another type of frontend funnel that Russell explains ways to utilize to entice visitors and allow them to keep paying for a longer time. Additionally, there are a few methods for you to utilize this while increasing the success rate.
#4 Middle Funnel: Perfect Webinar
An ideal webinar may be the first funnel when it comes to middle regarding the value ladder which dives in deep on how best to exploit live or recorded presentations to offer your merchandise or services on autopilot making use of the techniques and scripts Russell gives us inside DotCom Secrets book.
Over time, We have seen a lot of great marketers deploy an ideal Webinar strategies and it also works wonders.
Let me reveal a free of charge Perfect Webinar script you can examine out too.
#5 Middle Funnel: Invisible Perfect Webinar
This works much like the Perfect Webinar Funnel however it is not free. I will say it really is a premium version of Perfect Webinar Funnel and looks more complex.
You’ll also start to see the scripts doing his thing.
#6 Middle Funnel: Product Launch
Just as the name sounds, this a kind of funnel you need to use to launch your product or service using a number of videos to provide a great deal of value to these potential customers.
These videos might have their very own elements that instigate actions, plus in addition observe how to structure these videos in Dotcom Secrets.
#7 Backend Funnel: High-Ticket, Three-Step Application
In this part, you will learn simple tips to sell your high-ticket offers using an advanced formula and scripts. This funnel is useful for acquiring coaching and mastermind clients.
Section Five: ClickFunnels
You can easily see the ClickFunnels review here.
Being the very last chapter Russell reviews and reveals what ClickFunnels actually does and therefore rounds up the entire book.
Pricing – Simply how much is Dotcom Secrets Book?
DotCom Secrets is really free when you decide to order it through the official website, but you only have to pay for for shipping/handling to receive it wherever you are in the entire world. So, you’ll be billed $7.95 if you reside in the US or $14.95 for international.
That’s the Free Plus Shipping offer in play. And a more reasons why you should proceed through that funnel to observe how it works.
Or maybe you’d rather buy it from Amazon, then you can certainly have the paperback format for $14.80.
Frequently Asked Questions
Which are the Upsells within the Dotcom Secrets Funnel?
The very first upsell in the Dotcom Secrets Funnel is a bump offer called the Dotcom Secrets Blackbox that provides you some goodies that’ll aid your business. As part of this offer, additionally, you will obtain the popular Expert Secrets book.
Another upsell may be the Audio type of Dotcom Secrets which I think quite cool, especially for those always on the go.
Will there be a PDF form of DotCom Secrets?
There is no PDF version available anywhere that I’m sure of until you get PDF summary associated with the entire book from some that have been through the entire book itself.
How about the Dotcom Secrets Audiobook?
The Dotcom Secrets audio version is just available inside the funnel as an upsell (either as a downloadable version or in a mp3 player), and it’s best if you’re the nature that prefers listening to audios while going regarding your other duties. If only I had it once I first ordered the book.
I don’t have time to read the book, may I get the summary?
Oh yes, having gone through the whole book forward and backward I have taken notes while reading it and it consists of my own summarized version of this book that we recently started using as a reference.