How To Sell Products For Companies Online
Please READ THIS before buying!
Have you any idea there are secrets on how best to effectively market and sell anything online?
Will it be really worth it?
It’s left to help you decide after going right through this DotCom Secrets review article.
What Is DotCom Secrets?
DotCom Secrets “The Underground Playbook For Growing Your Company Online” is an online marketing book published by Russell Brunson in 2015 – where he exposed the strategies on what any business proprietor may use a simple process to boost their traffic, conversions, and sales online.
Dotcom Secrets contains a step-by-step actionable blueprint for everybody who is new into the website marketing space to get an entire comprehension of how website marketing works.
Most people believe that online marketing only involves driving traffic and making that traffic changed into sales…
That’s very wrong!
Before we dive in deep from the contents regarding the DotCom Secrets marketing book, let’s talk a little about the man behind this book.
In regards to the Author – Russell Brunson
I think you ought to have heard a great deal about Russell Brunson by now. Russell happens to be one of the world’s best internet marketers associated with the 21st century.
He’s got successfully built multiple million generating businesses, a following of over a million entrepreneurs, sold hundreds of thousands of his other books.
He co-founded Etison LLC, where in fact the popular sales funnel builder; ClickFunnels was released and has helped tens and thousands of business people quickly get their message out to the market place.
DotCom Secrets Review – Inside View
The Dotcom Secrets is a book put into five sections that walk you through the easy to comprehend marketing processes.
Section One: Ladders and Funnels
This is actually the first and its section contain five (5) marketing secrets.
Secret #1: The Secret Formula
Understanding where you need to bring your customers and clients may be the ultimate key to serving them better and never trying to perform some guesswork of where these are typically and whatever they truly need.
The trick formula is made from four simple questions that were broken down in step-by-step order inside DotCom Secrets that can help you figure it all out. These are typically:
- Who are your ideal clients?
- how will you locate them?
- What bait do you want to used to attract them?
- What result do you wish to let them have?
You get to figure all those out in the very first secret.
Secret #2: The Value Ladder
This part is when Russell digs a little deeper and concentrate on the steps you ought to follow to guide your dream customer from using the “bait” (starting place of one’s ladder) to the endpoint or preferably where they desire to be.
It is called taking them using your value ladder.
Structuring this right will give you more cash and also at the same time frame, you’ll be serving your prospects at a much higher-level that solves results.
Secret #3: From A Ladder To A Funnel
You would encounter an epiphany after reading the previous secret (which is just the beginning), this part is when you begin to know the fundamentals of creating out your very own sales funnel and also the psychology behind a profitable funnel.
It’s not only as to what you sell or the amount it’s on the market.
This has to with having a complete value ladder. It’s impossible to build out a very good sales funnel without having your value ladder mapped out.
Your sales funnel is the online process you take someone to encourage them to through the various steps of the value ladder.
Secret #4: How To Find Your Perfect Customers
Here is in which you get to discover how exactly to define your target market, find out where they congregate at the moment and how to divert their focus on both you and to your sales funnel.
You will observe the techniques you need to use to obtain a person to leave the congregation and look for your page. You can find strategies involved with achieving this which every online entrepreneur must learn.
Secret #5: The 3 Forms Of Traffic
Most people don’t really understand how traffic works when you look at the online marketing space. In here Russell Brunson broke it down and explains the best type of traffic that individuals should concentrate on how they operate.
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
This element of the Dotcom Secrets touches more on building a gathering using more complex personal branding tactics and how to effectively talk to your audience that will lead to a sale.
Secret #6: The Attractive Character
This part explicitly talks about how to build a great character and an online following that attract your ideal audience and loyal following of the ready to purchase from you.
Russell Brunson went in deeper to define the three components to making an Attractive Character.
- The Elements
- The Identity
You’ll see simple tips to create your own AC making use of these components and their individual elements, identity and the right type stories to communicate with your audience.
Secret #7: The Soap Opera Sequence
This is basically the continuation of the previous section of Dotcom Secrets. It involves building a bond and a kind of rapport amongst the Attractive Character and also the ideal audience via a traffic source we own.
The Soap Opera Sequence is a number of email sequences that helps to create a fast and instant relationship between you and the individual reading your email.
Here Russell shares the EXACT email templates he uses in doing this. 5 of them.
This works in such a way that you must give them something interesting and hook these with an open storyline through the first email you send, so they really will forward into the one, and the next, as well as the next.
There should not be any boring moment.
Secret #8: Daily Seinfeld Sequence
As Russell Brunson said; the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.
What’s the Seinfeld format anyway?
It’s a kind of email style that does not get your readers annoyed simply because they would be so entertained that they would purchase from you.
It offers to do with speaking about your life and sharing stories happening with/around you, they’ve been prone to connect with. However with an intention.
The target ultimate goal the following is to lead people back again to whatever you’re selling. Pretty simple and mind-blowing! Additionally there are examples and written templates of Seinfeld emails.
Section Three: Funnelology
This section is focused on the strategies behind building funnels and that which you should really do in order to make your funnel work, the basics, phases as well as the form of pages to make use of, when and how.
Secret #9: Reverse Engineering A Fruitful Funnel
Here is the ultimate mistake most internet businesses do when starting out along with their sales funnel. They wish to re-invent the entire vehicle.
The following is exactly about finding others who currently have an effective funnel, selling into the exact target audience additionally you wish to sell to. Find out the:
- Traffic sources
- Landing page
- Ad copy and copies
You will observe how to reverse all this stuff and get them working for your good.
Secret #10: Seven Phases Of A Funnel
I didn’t actually understand nor knew what the phases of an effective funnel were, not until once I read and pondered over this sentence through this element of DotCom Secrets. It says:
The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
It was the part I understood that there are degrees of traffic temperature plus they should not be treated the same along our funnel process. Understanding this notion will allow you to create just the right variety of page, offer, and traffic that qualifies.
I didn’t also your investment pre-framing aspect that is very critical for you to definitely understand ahead of the funnel phases so visitors can know and trust you even more.
Secret #11: The Twenty-Three Building Blocks Of A Funnel
This chapter of DotCom Secrets reviews the type of webpages you can make use of for four from the funnel building phases in the previous chapter.
It shows you the twenty-three of the very most effective building blocks for your sales funnels. These blocks in many cases are used at specific times during these same four phases:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
- Identifying hyperactive buyers for the products and services.
You’ll get to see the awesome ways that really work which you can use in achieving all those. You then can choose that you want to try first and discover the ones that work best in your market.
Secret #12: Frontend vs. Backend Funnels
Most people usually do not actually understand the kind of funnels they need to build and drive traffic to, and those this is certainly said to be shown simply to qualified buyers (in the backend). Very tiny but huge mistake!
Here Russell discusses the sort of funnels he uses regarding the frontend of his value ladders, the ones used in the center, and those used for the backend offers.
Secret #13: The Best Bait
My mind was blown here! That is where Russell gave out a hot sauce that made all his books sold millions. After all if you’re able to order your free copy of DotCom Secrets and study the funnel steps, you’ll understand the secret behind these records.
You’ll see how using a SINGLE WORD can transform your whole business magically.
Regardless of the industry you serve, that which you do, what you sell, or mode of business. This is a component that a few of the successful entrepreneurs wouldn’t would like you to learn.
Section Four: Funnels And Scripts
This part is a bit different than many other sections in this DotCom Secrets book review. Because Russell Brunson dives in to show you the core funnels he uses inside the business and companies, along with the exact scripts he uses to market all of his products.
And these are split into the Frontend, Middle, and Backend Funnels. One of the best areas of all of this funnel stuff is that you can easily put them up using ClickFunnels software.
#1 Frontend Funnel: Two-Step – Free Plus Shipping
A good example of this is basically the DotCom Secrets Book Funnel. The Two-Step funnel is simple in the wild and is effective for Free Plus Shipping offers.
It consists of the very first page that has a video because of the Who, What, Why and How script which pre-frames the customer then the page asks them where the product must be shipped.
Then the second page (step-two) asks with their bank card information for the shipping and handling charge. After the visitor may have filled out of the second page – there comes your One-time-offer.
You’ll also get most of the understanding behind this insane concept and also the scripts you will used to make this whole 2-step free shipping funnel work.
#2 Frontend Funnel: Self-Liquidating Offer
SLOs are offers which you put up when it comes to sole function of assisting you to breakeven and cover the income you spent to get that lead. According to Autogrow:
Self-Liquidating Offer is something that generates an email opt-in, lead, or purchase, while simultaneously offsetting (or completely negating) the cost of advertising.
In this part, Russell Brunson stops working the mechanics involved in this particular funnel. And then he even introduced a script called the Star, Story, Solution script that will help to introduce a cold lead to your products.
You’ll also have these scripts which are forty-four (44) in number.
#3 Frontend Funnel: Continuity
This really is another type of frontend funnel that Russell explains how you can utilize to entice visitors and allow them to keep paying for a longer period. There are also a couple of methods for you to utilize this and increase the success rate.
#4 Middle Funnel: Perfect Webinar
The perfect webinar is the first funnel when it comes to middle regarding the value ladder which dives in deep on how best to exploit live or recorded presentations to offer your merchandise or services on autopilot utilizing the techniques and scripts Russell gives us inside DotCom Secrets book.
Through the years, I have seen a lot of great marketers deploy the right Webinar strategies also it works like a charm.
Here is a free of charge Perfect Webinar script you should check out too.
#5 Middle Funnel: Invisible Perfect Webinar
This works just as the Perfect Webinar Funnel however it is not free. I will say it is a premium version of Perfect Webinar Funnel and looks more complex.
You’ll also start to see the scripts for action.
#6 Middle Funnel: Product Launch
Just like the name sounds, this a kind of funnel you should use to launch your product using a few videos to give a lot of value to any visitors.
These videos will have their very own elements that instigate actions, plus in addition, you see how to structure these videos in Dotcom Secrets.
#7 Backend Funnel: High-Ticket, Three-Step Application
In this part, become familiar with how to sell your high-ticket offers using a sophisticated formula and scripts. This funnel is advantageous for acquiring coaching and mastermind clients.
Section Five: ClickFunnels
You can browse the ClickFunnels review here.
Being the last chapter Russell reviews and reveals what ClickFunnels actually does and therefore rounds up the entire book.
Pricing – How Much is Dotcom Secrets Book?
DotCom Secrets is actually free when you elect to order it through the official website, you only have to cover for shipping/handling to receive it wherever you’re in the planet. So, you’ll be billed $7.95 if you reside inside the US or $14.95 for international.
That’s the Free Plus Shipping offer in play. And a more reason why you really need to proceed through that funnel to observe how it really works.
Or even you would like to buy it from Amazon, then you can certainly have the paperback format for $14.80.
Frequently Asked Questions
Which are the Upsells in the Dotcom Secrets Funnel?
The very first upsell in the Dotcom Secrets Funnel is a bump offer called the Dotcom Secrets Blackbox that gives you some goodies that’ll aid your web business. Included in this offer, you will have the popular Expert Secrets book.
Another upsell may be the Audio version of Dotcom Secrets which I think quite cool, specifically for those always on the go.
Is there a PDF form of DotCom Secrets?
There is no PDF version available anywhere that I’m sure of unless you get PDF summary of this entire book from some who possess been through the whole book itself.
How about the Dotcom Secrets Audiobook?
The Dotcom Secrets audio version is just available within the funnel as an upsell (either as a downloadable version or in a mp3 player), also it’s best if you’re the type that prefers listening to audios while going regarding your other duties. If only I had it when I first ordered the book.
I don’t have enough time to read through the book, could I obtain the summary?
Oh yes, having gone through the entire book back and forth We have taken notes while reading it plus it consists of my very own summarized version of this book that I recently started using as a reference.