How To Sell Luxury Products Online
Please READ THIS before buying!
Do you know there are secrets on how to effectively market and sell anything online?
Could it be really worth it?
It’s left to help you decide after going through this DotCom Secrets review article.
What Is DotCom Secrets?
DotCom Secrets “The Underground Playbook For Growing Your Company Online” is an online marketing book published by Russell Brunson in 2015 – where he exposed the strategies as to how any business owner can use an easy process to improve their traffic, conversions, and sales online.
Dotcom Secrets contains a step-by-step actionable blueprint for anyone who is new in the website marketing space to get an entire understanding of how website marketing works.
Many people genuinely believe that online marketing only involves driving traffic and making that traffic converted into sales…
That’s very wrong!
Before we dive in deep regarding the contents of the DotCom Secrets marketing book, let’s talk a bit about the man behind this book.
In regards to the Author – Russell Brunson
I think you should have heard a lot about Russell Brunson right now. Russell is actually one of the world’s best internet marketers regarding the 21st century.
He’s got successfully built multiple million generating businesses, a following of over a million entrepreneurs, sold thousands and thousands of his other books.
He co-founded Etison LLC, where in actuality the popular sales funnel builder; ClickFunnels was launched and it has helped tens of thousands of business owners quickly get their message off to the market place.
DotCom Secrets Review – Inside View
The Dotcom Secrets is a novel divided into five sections that walk you through the simple to understand marketing processes.
Section One: Ladders and Funnels
This is basically the first and its section contain five (5) marketing secrets.
Secret #1: The Secret Formula
Understanding where you need to take your customers and clients could be the ultimate key to serving them better and never trying to perform some guesswork of where they have been and what they truly need.
The key formula comprises of four simple questions that were broken down in step-by-step order inside DotCom Secrets that can help you figure all of it out. They truly are:
- Who are your dream clients?
- how will you locate them?
- What bait will you use to attract them?
- What result do you wish to let them have?
You are getting to work each one of these out in the first secret.
Secret #2: The Value Ladder
This part is where Russell digs a little deeper while focusing regarding the steps you’ll want to follow to guide your ideal customer from taking the “bait” (starting point of your ladder) into the endpoint or preferably where they really want to be.
It is called taking them through your value ladder.
Structuring this right will give you more money and also at the same time, you’ll be serving your visitors at a much higher-level that solves results.
Secret #3: From A Ladder To A Funnel
You would encounter an epiphany after reading the earlier secret (which is only the start), this part is when you start to understand the basics to build out your very own sales funnel and the psychology behind a profitable funnel.
It’s not just in what you sell or even the amount it’s being sold.
This has to with having a complete value ladder. It’s impossible to build out a highly effective sales funnel with no your value ladder mapped out.
Your sales funnel may be the online process you take you to definitely cause them to through the various steps of one’s value ladder.
Secret #4: What Are Your Ideal Customers
Listed here is for which you get to discover how exactly to define your target audience, find out where they congregate at the moment and how to divert their attention to both you and to your sales funnel.
You’ll see the techniques you should use to have an individual to leave the congregation to see your page. There are strategies involved in doing this which every online entrepreneur must learn.
Secret #5: The Three Forms Of Traffic
A lot of people don’t really know how traffic works within the internet marketing space. In here Russell Brunson broke it down and explains the best style of traffic that we should focus on how they operate.
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
This section of the Dotcom Secrets touches more on building an audience using more complex personal branding tactics and how to effectively keep in touch with your audience that will result in a sale.
Secret #6: The Attractive Character
This part explicitly talks on the best way to build an ideal character and an on-line following that attract your ideal audience and loyal following of those willing to purchase from you.
Russell Brunson went in deeper to define the three components to creating an Attractive Character.
- The Elements
- The Identity
You will notice just how to grow your own AC using these components and their individual elements, identity as well as the right type stories to keep in touch with your audience.
Secret #7: The Soap Opera Sequence
Here is the continuation regarding the previous section of Dotcom Secrets. It involves building a bond and sort of rapport amongst the Attractive Character plus the ideal audience via a traffic source we own.
The Soap Opera Sequence is a few email sequences that helps to construct a fast and instant relationship between you and the individual reading your email.
Here Russell shares the actual email templates he uses by doing this. 5 of them.
This works in a way that you must let them have something interesting and hook these with an open storyline through the first email you send, so they will forward to the one, in addition to next, together with next.
There shouldn’t be any boring moment.
Secret #8: Daily Seinfeld Sequence
As Russell Brunson said; the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.
What’s the Seinfeld format anyway?
It’s a type of email style that does not get your readers annoyed because they will be so entertained that they would buy from you.
It has to do with dealing with your daily life and sharing stories happening with/around you, these are generally expected to relate to. But with a purpose.
The goal ultimate goal the following is to lead people back to whatever you’re selling. Pretty simple and mind-blowing! There are additionally examples and written templates of Seinfeld emails.
Section Three: Funnelology
This section is focused on the strategies behind building funnels and everything you should really do in order to create your funnel work, the fundamentals, phases as well as the type of pages to make use of, when and exactly how.
Secret #9: Reverse Engineering A Successful Funnel
This is basically the ultimate mistake most internet businesses do when starting out with their sales funnel. They would like to re-invent the entire vehicle.
Here is exactly about finding others who currently have a successful funnel, selling to your exact potential audience in addition, you want to sell to. Find out the:
- Traffic sources
- Landing page
- Ad copy and copies
You will see how exactly to reverse all this stuff and acquire them doing work for your good.
Secret #10: Seven Phases Of A Funnel
I didn’t actually understand nor knew what the phases of an effective funnel were, not until once I read and pondered over this sentence in this particular section of DotCom Secrets. It says:
The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
This was the part I understood that we now have degrees of traffic temperature and so they should not be treated exactly the same along our funnel process. Understanding this idea will allow you to produce the proper type of page, offer, and traffic that qualifies.
I didn’t also forget the pre-framing aspect that is very crucial for one to understand prior to the funnel phases so visitors can know and trust you a lot more.
Secret #11: The Twenty-Three Building Blocks Of A Funnel
This chapter of DotCom Secrets reviews the type of webpages you can use for four out from the funnel building phases in the previous chapter.
It shows you the twenty-three of the very effective building blocks for the sales funnels. These blocks tend to be used at specific times over these same four phases:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
- Identifying hyperactive buyers for the products and services.
You’ll get to look at awesome ways that work which you can use in achieving all these. Then chances are you can decide which you would like to try first and discover those that work best in your market.
Secret #12: Frontend vs. Backend Funnels
Most people usually do not actually understand the sort of funnels they need to build and generate traffic to, and those this is certainly said to be shown only to qualified buyers (at the backend). Very tiny but huge mistake!
Here Russell discusses the kind of funnels he uses from the frontend of his value ladders, the ones used in the center, and the ones employed for the backend offers.
Secret #13: The Best Bait
My mind was blown here! This is when Russell gave out a hot sauce that made all his books sold millions. After all whenever you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
You will notice how using a SINGLE WORD can change your entire business magically.
Irrespective of the industry you serve, that which you do, that which you sell, or mode of business. This really is a part that a number of the successful entrepreneurs wouldn’t want you to find out.
Section Four: Funnels And Scripts
This part is a bit different than other sections in this DotCom Secrets book review. Because Russell Brunson dives in to show you the core funnels he uses in his business and companies, plus the exact scripts he uses to sell all of his products.
And they are divided in to the Frontend, Middle, and Backend Funnels. Among the best components of all of this funnel stuff is you can easily place them up using ClickFunnels software.
#1 Frontend Funnel: Two-Step – Free Plus Shipping
A good example of here is the DotCom Secrets Book Funnel. The Two-Step funnel is simple in the wild and works well for Free Plus Shipping offers.
It consists of the very first page that has a video with the Who, What, Why and exactly how script which pre-frames the visitor then your page asks them in which the product ought to be shipped.
Then the second page (step-two) asks because of their bank card information for the shipping and handling charge. After the visitor might have filled out the second page – there comes your One-time-offer.
You will also get all the understanding behind this insane concept plus the scripts you certainly will used to get this to whole 2-step free delivery funnel work.
#2 Frontend Funnel: Self-Liquidating Offer
SLOs are offers that you set up for the sole function of helping you breakeven and cover the money you spent to get that lead. Relating to Autogrow:
Self-Liquidating Offer is something that generates an email opt-in, lead, or purchase, while simultaneously offsetting (or completely negating) the cost of advertising.
In this part, Russell Brunson stops working the mechanics tangled up in this particular funnel. And then he even introduced a script called the Star, Story, Solution script which helps to introduce a cold result in your merchandise.
You’ll also have these scripts which are forty-four (44) in number.
#3 Frontend Funnel: Continuity
This will be a different type of frontend funnel that Russell explains ways to utilize to entice visitors and let them keep paying for a longer period. Additionally, there are a couple of methods for you to make use of this while increasing the success rate.
#4 Middle Funnel: Perfect Webinar
The most wonderful webinar could be the first funnel when it comes to middle of this value ladder which dives in deep on the best way to exploit live or recorded presentations to market your products or services or services hands free utilising the techniques and scripts Russell gives us inside DotCom Secrets book.
Over the years, I have seen a lot of great marketers deploy the most wonderful Webinar strategies and it works wonders.
Here is a free Perfect Webinar script you can check out too.
#5 Middle Funnel: Invisible Perfect Webinar
This works just like the Perfect Webinar Funnel however it is not free. I shall say it really is reasonably limited type of Perfect Webinar Funnel and looks more advanced.
You’ll also see the scripts for action.
#6 Middle Funnel: Product Launch
Just as the name sounds, this a form of funnel you can use to launch your product or service using a number of videos to offer a lot of value to your visitors.
These videos could have their very own elements that instigate actions, plus in addition see how to structure these videos in Dotcom Secrets.
#7 Backend Funnel: High-Ticket, Three-Step Application
In this part, you will learn how exactly to sell your high-ticket offers using a sophisticated formula and scripts. This funnel is useful for acquiring coaching and mastermind clients.
Section Five: ClickFunnels
You are able to read the ClickFunnels review here.
Being the past chapter Russell reviews and reveals what ClickFunnels actually does and that rounds up the entire book.
Pricing – Just how much is Dotcom Secrets Book?
DotCom Secrets is actually free whenever you elect to order it through the official website, however you have only to cover for shipping/handling to receive it wherever you are in the planet. So, you’ll be billed $7.95 if you reside inside the US or $14.95 for international.
That’s the Free Plus Shipping offer in play. And a far more good reason why you should proceed through that funnel to see how it works.
Or even you’d like to buy it from Amazon, you’ll be able to obtain the paperback format for $14.80.
Frequently Asked Questions
Do you know the Upsells within the Dotcom Secrets Funnel?
The first upsell in the Dotcom Secrets Funnel is a bump offer called the Dotcom Secrets Blackbox that provides you some goodies that’ll aid your website. Included in this offer, additionally, you will obtain the popular Expert Secrets book.
Another upsell is the Audio form of Dotcom Secrets which I think quite cool, especially for those always away from home.
Will there be a PDF type of DotCom Secrets?
There’s no PDF version available anywhere that I’m sure of until you get PDF summary associated with the entire book from some who have gone through the complete book itself.
What about the Dotcom Secrets Audiobook?
The Dotcom Secrets audio version is just available within the funnel as an upsell (either as a downloadable version or in a music player), and it’s best if you’re the nature that prefers listening to audios while going regarding your other duties. If only I experienced it whenever I first ordered the book.
I don’t have time to read the book, may I obtain the summary?
Oh yes, having been through the whole book forward and backward I have taken notes while reading it plus it consists of my own summarized version of this book which I recently started using as a reference.