How To Sell Digital Products Online
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Have you any idea there are secrets on the best way to effectively market and sell anything online?
Is it worthy of it?
It’s left for you yourself to decide after dealing with this DotCom Secrets review article.
What Is DotCom Secrets?
DotCom Secrets “The Underground Playbook For Growing Your Company Online” is an online marketing book published by Russell Brunson in 2015 – where he exposed the strategies as to how any company owner may use a simple process to enhance their traffic, conversions, and sales online.
Dotcom Secrets contains a step-by-step actionable blueprint if you are new when you look at the online marketing space to have a complete comprehension of how internet marketing works.
Many people believe that internet marketing only involves driving traffic and making that traffic converted into sales…
That’s very wrong!
Before we dive in deep regarding the contents of the DotCom Secrets marketing book, let’s talk a bit in regards to the man behind this book.
Concerning the Author – Russell Brunson
I believe you ought to have heard a great deal about Russell Brunson chances are. Russell happens to be certainly one of the world’s best online marketers for the 21st century.
He’s got successfully built multiple million generating businesses, a following of over a million entrepreneurs, sold thousands and thousands of his other books.
He co-founded Etison LLC, where in actuality the popular sales funnel builder; ClickFunnels was launched and has now helped tens and thousands of business people quickly get their message out to the market place.
DotCom Secrets Review – Inside View
The Dotcom Secrets is a novel put into five sections that walk you through the straightforward to understand marketing processes.
Section One: Ladders and Funnels
This is basically the first and its own section contain five (5) marketing secrets.
Secret #1: The Secret Formula
Understanding where you need to bring your customers and clients could be the ultimate key to serving them better and not trying to do the guesswork of where these are generally and whatever they truly need.
The key formula is made from four simple questions which were broken down in step-by-step order inside DotCom Secrets that can help you figure it all out. They are:
- Who are your ideal clients?
- how will you locate them?
- What bait do you want to used to attract them?
- What result do you wish to give them?
You’re going to get to figure all of these out in the first secret.
Secret #2: The Value Ladder
This part is when Russell digs a little deeper and focus regarding the steps you ought to follow to guide your perfect customer from using the “bait” (starting point of one’s ladder) towards the endpoint or preferably where they really want to be.
This is certainly called taking them through your value ladder.
Structuring this right will give you additional money as well as the same time frame, you’ll be serving your visitors at a much higher-level that solves results.
Secret #3: From A Ladder To A Funnel
You would encounter an epiphany after reading the prior secret (that is only the start), this part is where you start to understand the fundamentals of building out your own sales funnel and also the psychology behind a profitable funnel.
It’s not just by what you sell or perhaps the amount it is on the market.
This has to with having a complete value ladder. It’s impractical to build out a fruitful sales funnel with no your value ladder mapped out.
Your sales funnel is the online process you are taking someone to get them to through the various steps of the value ladder.
Secret #4: What Are Your Perfect Customers
Let me reveal in which you get to learn how exactly to define your target audience, find out where they congregate at this time and just how to divert their awareness of you and to your sales funnel.
You’ll see the techniques you can make use of to have a client to leave the congregation to see your page. There are strategies involved in achieving this which every online entrepreneur must learn.
Secret #5: The Three Forms Of Traffic
Many people don’t really understand how traffic works into the internet marketing space. In here Russell Brunson broke it down and explains the best sort of traffic that we should give attention to the way they operate.
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
This area of the Dotcom Secrets touches more on building a gathering using more advanced personal branding tactics and exactly how to effectively communicate with your audience which will lead to a sale.
Secret #6: The Attractive Character
This part explicitly talks on how best to build an ideal character and an online following that attract your ideal audience and loyal following of these ready to purchase from you.
Russell Brunson went in deeper to define the 3 components to making an Attractive Character.
- The Elements
- The Identity
You will see how exactly to create your own AC making use of these components and their individual elements, identity additionally the right type stories to keep in touch with your audience.
Secret #7: The Soap Opera Sequence
This is actually the continuation of this previous element of Dotcom Secrets. It involves building a bond and sort of rapport involving the Attractive Character in addition to ideal audience via a traffic source we own.
The Soap Opera Sequence is a number of email sequences that can help to build a fast and instant relationship between both you and the individual reading your email.
Here Russell shares the EXACT email templates he uses in doing this. 5 of these.
This works in such a way that you must provide them with something intriguing and hook them with an open storyline through the first email you send, so they will forward towards the one, therefore the next, together with next.
There shouldn’t be any boring moment.
Secret #8: Daily Seinfeld Sequence
As Russell Brunson said; the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.
What’s the Seinfeld format anyway?
It’s a kind of email style that does not ensure you get your readers annoyed because they would be so entertained which they would buy from you.
This has related to speaking about your life and sharing stories happening with/around you, they are expected to connect with. But with a purpose.
The goal ultimate goal listed here is to lead people back once again to whatever you’re selling. Pretty simple and mind-blowing! Additionally there are examples and written templates of Seinfeld emails.
Section Three: Funnelology
This section is all about the strategies behind building funnels and that which you should really do to make your funnel work, the basics, phases together with types of pages to utilize, when and exactly how.
Secret #9: Reverse Engineering A Fruitful Funnel
Here is the ultimate mistake most internet sites do when getting started along with their sales funnel. They would like to re-invent the whole vehicle.
Here is all about finding other people who currently have a fruitful funnel, selling into the exact potential audience you also like to sell to. Find out the:
- Traffic sources
- squeeze page
- Ad copy and copies
You’ll see just how to reverse all this stuff and acquire them working for your good.
Secret #10: Seven Phases Of A Funnel
I didn’t actually understand nor knew what the phases of a fruitful funnel were, not until once I read and pondered over this sentence in this element of DotCom Secrets. It says:
The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
This was the part I understood there are levels of traffic temperature and they should never be treated exactly the same along our funnel process. Understanding this notion will allow you to generate the proper style of page, offer, and traffic that qualifies.
I didn’t also forget the pre-framing aspect which can be very critical for you to definitely understand before the funnel phases so visitors can know and trust you even more.
Secret #11: The Twenty-Three Building Blocks Of A Funnel
This chapter of DotCom Secrets reviews the sort of webpages you need to use for four out from the funnel building phases in the previous chapter.
It shows you the twenty-three of the most effective building blocks for your sales funnels. These blocks in many cases are used at specific times during these same four phases:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
- Identifying hyperactive buyers for the products and services.
You’ll get to begin to see the awesome ways that work which you can use in achieving all of these. You then can decide that you want to try first and find out those who perform best in your market.
Secret #12: Frontend vs. Backend Funnels
Most people try not to actually understand the types of funnels they should build and drive traffic to, and those that is supposed to be shown simply to qualified buyers (during the backend). Very tiny but huge mistake!
Here Russell discusses the type of funnels he uses from the frontend of his value ladders, the people found in the center, and those used for the backend offers.
Secret #13: The Best Bait
My mind was blown here! This is how Russell gave out a hot sauce that made all his books sold millions. I mean if you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
You’ll see how using an individual WORD can change your whole business magically.
Irrespective of the industry you serve, what you do, what you sell, or mode of business. This might be a part that a number of the successful entrepreneurs wouldn’t would like you to uncover.
Section Four: Funnels And Scripts
This part is a bit different than other sections in this DotCom Secrets book review. Because Russell Brunson dives in to exhibit you the core funnels he uses in the business and companies, plus the exact scripts he uses to market every one of his products.
And they are divided in to the Frontend, Middle, and Backend Funnels. One of the best parts of all this work funnel stuff is that you can easily place them up using ClickFunnels software.
#1 Frontend Funnel: Two-Step – Free Plus Shipping
An example of this is basically the DotCom Secrets Book Funnel. The Two-Step funnel is simple in general and is very effective for Free Plus Shipping offers.
It comprises of the initial page that has a video with the Who, What, Why and How script which pre-frames the customer then the page asks them in which the product should really be shipped.
Then your second page (step-two) asks for their charge card information for the shipping and handling charge. Following the visitor might have filled out of the second page – there comes your One-time-offer.
You’ll also get all the understanding behind this insane concept and also the scripts you will used to make this whole 2-step free delivery funnel work.
#2 Frontend Funnel: Self-Liquidating Offer
SLOs are offers which you put up for the sole reason for helping you breakeven and cover the amount of money you spent to acquire that lead. In accordance with Autogrow:
Self-Liquidating Offer is something that generates an email opt-in, lead, or purchase, while simultaneously offsetting (or completely negating) the cost of advertising.
In this part, Russell Brunson breaks down the mechanics involved with this kind of funnel. In which he even introduced a script called the Star, Story, Solution script that will help to introduce a cold result in your products or services.
You’ll likewise have these scripts that are forty-four (44) in number.
#3 Frontend Funnel: Continuity
That is a different type of frontend funnel that Russell explains ways to utilize to entice visitors and allow them to keep investing in a longer period. There are additionally a couple of ways you can make use of this and increase the success rate.
#4 Middle Funnel: Perfect Webinar
An ideal webinar is the first funnel for the middle of this value ladder which dives in deep on how best to exploit live or recorded presentations to market your products or services hands free using the techniques and scripts Russell gives us inside DotCom Secrets book.
Over the years, We have seen plenty of great marketers deploy the Perfect Webinar strategies plus it works wonders.
Listed here is a free of charge Perfect Webinar script you should check out too.
#5 Middle Funnel: Invisible Perfect Webinar
This works similar to the Perfect Webinar Funnel however it is not free. I will say it is reasonably limited form of Perfect Webinar Funnel and looks more complex.
You’ll also see the scripts for action.
#6 Middle Funnel: Product Launch
Just like the name sounds, this a type of funnel you can use to launch your product using a number of videos to offer tons of value to your visitors.
These videos would have their very own elements that instigate actions, plus you see how to structure these videos in Dotcom Secrets.
#7 Backend Funnel: High-Ticket, Three-Step Application
In this part, become familiar with just how to sell your high-ticket offers using a sophisticated formula and scripts. This funnel is advantageous for acquiring coaching and mastermind clients.
Section Five: ClickFunnels
You can see the ClickFunnels review here.
Being the final chapter Russell reviews and reveals what ClickFunnels actually does and therefore rounds within the entire book.
Pricing – Simply how much is Dotcom Secrets Book?
DotCom Secrets is truly free when you choose to order it from the official website, but you only have to cover for shipping/handling to get it wherever you’re in the whole world. So, you’ll be billed $7.95 if you reside inside the US or $14.95 for international.
That’s the Free Plus Shipping offer in play. And a more reasons why you ought to go through that funnel to see how it really works.
Or maybe you would like to buy it from Amazon, then you can obtain the paperback format for $14.80.
Frequently Asked Questions
Exactly what are the Upsells in the Dotcom Secrets Funnel?
The initial upsell within the Dotcom Secrets Funnel is a bump offer called the Dotcom Secrets Blackbox that provides you some goodies that’ll aid your web business. Included in this offer, you’ll also obtain the popular Expert Secrets book.
Another upsell could be the Audio form of Dotcom Secrets which I think quite cool, particularly for those always on the road.
Can there be a PDF type of DotCom Secrets?
There’s no PDF version available anywhere that i understand of unless you get PDF summary of the entire book from some who possess been through the complete book itself.
Think about the Dotcom Secrets Audiobook?
The Dotcom Secrets audio version is only available inside the funnel as an upsell (either as a downloadable version or perhaps in a mp3 player), also it’s best if you’re the nature that prefers listening to audios while going regarding your other duties. I wish I experienced it whenever I first ordered the book.
I don’t have enough time to read through the book, can I get the summary?
Oh yes, having gone through the entire book forward and backward I have taken notes while reading it plus it consists of personal summarized form of this book which I recently started using as a reference.