How Best To Sell Products Online
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Do you know there are secrets on how to effectively market and sell anything online?
Could it be well worth it?
It’s left to help you decide after going through this DotCom Secrets review article.
What Is DotCom Secrets?
DotCom Secrets “The Underground Playbook For Growing Your Company Online” is an online marketing book published by Russell Brunson in 2015 – where he exposed the strategies on how any business proprietor can use an easy process to boost their traffic, conversions, and sales online.
Dotcom Secrets contains a step-by-step actionable blueprint for everybody who is new when you look at the website marketing space to obtain a total comprehension of how website marketing works.
Most people think that website marketing only involves driving traffic and making that traffic converted into sales…
That’s very wrong!
Before we dive in deep from the contents associated with the DotCom Secrets marketing book, let’s talk a bit about the man behind this book.
In regards to the Author – Russell Brunson
I believe you ought to have heard a great deal about Russell Brunson right now. Russell is actually certainly one of the world’s best online marketers for the 21st century.
He has got successfully built multiple million generating businesses, a following of over a million entrepreneurs, sold thousands and thousands of his other books.
He co-founded Etison LLC, in which the popular sales funnel builder; ClickFunnels was launched and it has helped tens and thousands of business people quickly get their message off to the marketplace place.
DotCom Secrets Review – Inside View
The Dotcom Secrets is a novel split into five sections that walk you through the easy to understand marketing processes.
Section One: Ladders and Funnels
This is the first and its particular section contain five (5) marketing secrets.
Secret #1: The Secret Formula
Understanding where you need to bring your customers and clients may be the ultimate key to serving them better and not trying to perform some guesswork of where these are generally and what they truly need.
The trick formula comprises of four simple questions that were broken down in step-by-step order inside DotCom Secrets that will help you figure all of it out. These are typically:
- Who are your perfect clients?
- How can you locate them?
- What bait do you want to used to attract them?
- What result do you want to provide them with?
You’ll get to work all of these out in the initial secret.
Secret #2: The Value Ladder
This part is when Russell digs only a little deeper and concentrate in the steps you need to follow to guide your perfect customer from using the “bait” (starting point of one’s ladder) to your endpoint or preferably where they desire to be.
It is called taking them using your value ladder.
Structuring this right provides you with more money and also at the same time frame, you’ll be serving your visitors at a much higher-level that solves results.
Secret #3: From A Ladder To A Funnel
You would encounter an epiphany after reading the previous secret (which is just the beginning), this part is when you start to comprehend the basics of building out your very own sales funnel and also the psychology behind a profitable funnel.
It’s not just in what you sell or perhaps the amount it’s being sold.
It has to with having a whole value ladder. It’s impossible to build out an effective sales funnel with no your value ladder mapped out.
The sales funnel may be the online process you take you to definitely encourage them to through the different steps of one’s value ladder.
Secret #4: What Are Your Perfect Customers
Here is where you get to discover just how to define your target market, find out where they congregate at present and just how to divert their attention to you and to your sales funnel.
You will notice the techniques you can make use of to get a person to go out of the congregation to check out your page. You will find strategies associated with doing this which every online entrepreneur must learn.
Secret #5: The Three Types Of Traffic
Most people don’t really understand how traffic works in the online marketing space. In here Russell Brunson broke it down and explains the very best sort of traffic that we should give attention to the way they operate.
- Traffic we control
- The traffic we don’t control
- Traffic we own
Section Two: Your Communication Funnel
This portion of the Dotcom Secrets touches more on building an audience using more advanced personal branding tactics and exactly how to effectively communicate with your audience that may lead to a sale.
Secret #6: The Attractive Character
This part explicitly talks about how to build an ideal character and an online following that attract your ideal audience and loyal following of the ready to purchase from you.
Russell Brunson went in deeper to define the 3 components to making an Attractive Character.
- The Elements
- The Identity
You’ll see how to create your own AC making use of these components and their individual elements, identity together with right type stories to keep in touch with your audience.
Secret #7: The Soap Opera Sequence
This is the continuation for the previous element of Dotcom Secrets. It involves building a bond and a kind of rapport between your Attractive Character additionally the ideal audience via a traffic source we own.
The Soap Opera Sequence is a series of email sequences that can help to construct a fast and instant relationship between you and the individual reading your email.
Here Russell shares the actual email templates he uses in doing this. 5 of them.
This works in a way that you must give them something interesting and hook all of them with an open storyline from the first email you send, so they will forward towards the one, plus the next, in addition to next.
There should not be any boring moment.
Secret #8: Daily Seinfeld Sequence
As Russell Brunson said; the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.
What’s the Seinfeld format anyway?
It’s a type of email style that does not ensure you get your readers annoyed simply because they will be so entertained that they would buy from you.
It has related to dealing with your daily life and sharing stories happening with/around you, they are likely to relate solely to. However with an objective.
The goal ultimate goal the following is to lead people back to whatever you’re selling. Pretty simple and mind-blowing! There are examples and written templates of Seinfeld emails.
Section Three: Funnelology
This section is all about the strategies behind building funnels and everything you should really do in order to make your funnel work, the basics, phases and also the type of pages to use, when and just how.
Secret #9: Reverse Engineering A Successful Funnel
This is the ultimate mistake most online businesses do when starting out making use of their sales funnel. They would like to re-invent the complete vehicle.
Here is all about finding other individuals who currently have a fruitful funnel, selling into the exact target audience you also desire to sell to. Find out the:
- Traffic sources
- squeeze page
- Ad copy and copies
You will see simple tips to reverse all this stuff and acquire them doing work for your good.
Secret #10: Seven Phases Of A Funnel
I didn’t actually understand nor knew what the phases of a successful funnel were, not until after I read and pondered over this sentence within this section of DotCom Secrets. It says:
The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.
This is the part I understood that there are quantities of traffic temperature in addition they should never be treated the exact same along our funnel process. Understanding this concept will enable you to generate the proper style of page, offer, and traffic that qualifies.
I didn’t also forget the pre-framing aspect which is very critical for you to definitely understand before the funnel phases so visitors can know and trust you even more.
Secret #11: The Twenty-Three Building Blocks Of A Funnel
This chapter of DotCom Secrets reviews the type of webpages you should use for four from the funnel building phases in the earlier chapter.
It demonstrates to you the twenty-three of the most effective building blocks for your sales funnels. These blocks are often used at specific times over these same four phases:
- Pre-frame bridge
- Qualifying subscribers
- Qualifying buyers
- Identifying hyperactive buyers for the products and services.
You’ll get to see the awesome ways that really work which you can use in achieving all of these. Then you can choose that you want to try first and see those that perform best in your market.
Secret #12: Frontend vs. Backend Funnels
Most people usually do not actually know the type of funnels they should build and generate traffic to, and those this is certainly supposed to be shown simply to qualified buyers (in the backend). Very small but huge mistake!
Here Russell discusses the kind of funnels he uses in the frontend of his value ladders, the ones used in the center, and the ones employed for the backend offers.
Secret #13: The Best Bait
My mind was blown here! This is how Russell gave out a hot sauce that made all his books sold millions. I mean when you can order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.
You will see how using a SINGLE WORD can transform your entire business magically.
Irrespective of the industry you serve, what you do, everything you sell, or mode of business. That is a part that a number of the successful entrepreneurs wouldn’t would like you to see.
Section Four: Funnels And Scripts
This part is a little different than other sections in this DotCom Secrets book review. Because Russell Brunson dives in to show you the core funnels he uses in his business and companies, as well as the exact scripts he uses to offer every one of his products.
And these are divided in to the Frontend, Middle, and Backend Funnels. One of the better parts of all this work funnel stuff is that you can easily put them up using ClickFunnels software.
#1 Frontend Funnel: Two-Step – Free Plus Shipping
A typical example of this is basically the DotCom Secrets Book Funnel. The Two-Step funnel really is easy in general and is useful for Free Plus Shipping offers.
It consists of the initial page which includes a video utilizing the Who, What, Why and exactly how script which pre-frames the visitor then the page asks them in which the product ought to be shipped.
Then your second page (step-two) asks because of their bank card information for the shipping and handling charge. Following the visitor could have filled out of the second page – there comes your One-time-offer.
You will get all the understanding behind this insane concept and also the scripts you are going to used to get this whole 2-step free delivery funnel work.
#2 Frontend Funnel: Self-Liquidating Offer
SLOs are offers that you put up when it comes to sole purpose of helping you breakeven and cover the amount of money you spent to get that lead. According to Autogrow:
Self-Liquidating Offer is something that generates an email opt-in, lead, or purchase, while simultaneously offsetting (or completely negating) the cost of advertising.
In this part, Russell Brunson stops working the mechanics involved in this type of funnel. And he even introduced a script called the Star, Story, Solution script which helps to introduce a cold lead to your merchandise.
You’ll likewise have these scripts which are forty-four (44) in number.
#3 Frontend Funnel: Continuity
This is certainly another type of frontend funnel that Russell explains ways to utilize to entice visitors and allow them to keep paying for a longer time. There are a couple of ways you can utilize this and increase the rate of success.
#4 Middle Funnel: Perfect Webinar
The most perfect webinar could be the first funnel when it comes to middle for the value ladder which dives in deep about how to exploit live or recorded presentations to offer your merchandise or services hands free using the techniques and scripts Russell gives us inside DotCom Secrets book.
Through the years, We have seen a lot of great marketers deploy an ideal Webinar strategies and it works wonders.
Listed here is a free Perfect Webinar script you can check out too.
#5 Middle Funnel: Invisible Perfect Webinar
This works much like the Perfect Webinar Funnel however it is not free. I will say it is reasonably limited version of Perfect Webinar Funnel and looks more advanced.
You’ll also begin to see the scripts doing his thing.
#6 Middle Funnel: Product Launch
Just like the name sounds, this a type of funnel you need to use to launch your product using a number of videos to produce a great deal of value to these potential customers.
These videos might have their very own elements that instigate actions, plus in addition observe how to structure these videos in Dotcom Secrets.
#7 Backend Funnel: High-Ticket, Three-Step Application
In this part, you will see simple tips to sell your high-ticket offers using an advanced formula and scripts. This funnel pays to for acquiring coaching and mastermind clients.
Section Five: ClickFunnels
You can read the ClickFunnels review here.
Being the past chapter Russell reviews and reveals what ClickFunnels actually does and therefore rounds within the entire book.
Pricing – Simply how much is Dotcom Secrets Book?
DotCom Secrets is truly free once you decide to order it through the official website, but you only have to pay for shipping/handling to receive it wherever you’re in the whole world. So, you’ll be billed $7.95 if you reside in the US or $14.95 for international.
That’s the Free Plus Shipping offer in play. And an even more good reason why you need to go through that funnel to see how it really works.
Or maybe you’d like to buy it from Amazon, you’ll be able to get the paperback format for $14.80.
Frequently Asked Questions
Exactly what are the Upsells within the Dotcom Secrets Funnel?
The first upsell within the Dotcom Secrets Funnel is a bump offer called the Dotcom Secrets Blackbox that provides you some goodies that’ll aid your internet business. As an element of this offer, additionally, you will obtain the popular Expert Secrets book.
Another upsell could be the Audio type of Dotcom Secrets which I think quite cool, particularly for those always while on the move.
Is there a PDF type of DotCom Secrets?
There is no PDF version available anywhere that i understand of until you get PDF summary associated with entire book from some who have been through the whole book itself.
How about the Dotcom Secrets Audiobook?
The Dotcom Secrets audio version is only available in the funnel as an upsell (either as a downloadable version or perhaps in a mp3 player), and it’s best if you’re the nature that prefers listening to audios while going regarding your other duties. If only I experienced it whenever I first ordered the book.
I don’t have time to learn the book, can I obtain the summary?
Oh yes, having been through the whole book forward and backward I have taken notes while reading it and it comprises of my personal summarized version of this book which I recently started using as a reference.