funnel sales approach

funnel sales approach

DotCom Secrets Review:

Please READ THIS before buying!



Are you aware there are secrets about how to effectively market and sell anything online?funnel sales approach

Could it be worthy of it?

It’s left to help you decide after going right on through this DotCom Secrets review article.funnel sales approach

What Is DotCom Secrets?

DotCom Secrets “The Underground Playbook For Growing Your Company Online” is an internet marketing book published by Russell Brunson in 2015 – where he exposed the strategies as to how any business proprietor can use a simple process to enhance their traffic, conversions, and sales online.funnel sales approach

Dotcom Secrets contains a step-by-step actionable blueprint if you are new within the website marketing space to obtain a total knowledge of how website marketing works.funnel sales approach

Most people think that website marketing only involves driving traffic and making that traffic changed into sales…

That’s very wrong!

Before we dive in deep on the contents of the DotCom Secrets marketing book, let’s talk a little concerning the man behind this book.funnel sales approach


Concerning the Author – Russell Brunson

I do believe you need to have heard a whole lot about Russell Brunson by now. Russell is actually one of the world’s best internet marketers regarding the 21st century.funnel sales approach

He’s got successfully built multiple million generating businesses, a following of over a million entrepreneurs, sold thousands and thousands of his other books.

He co-founded Etison LLC, in which the popular sales funnel builder; ClickFunnels was launched and has now helped tens and thousands of business people quickly get their message out to the market place.funnel sales approach

I need to also mention that hundreds of millionaires have now been established with the use of ClickFunnels. Allowing them to automatically become the main 2Comma Club.funnel sales approach


DotCom Secrets Review – Inside view

The Dotcom Secrets is a novel divided into five sections that walk you through the simple to understand marketing processes.funnel sales approach


Section One: Ladders and Funnels

This is the first as well as its section contains five (5) marketing secrets.


Secret #1: The Secret Formula

Understanding where you want to bring your customers and clients is the ultimate key to serving them better and not trying to do the guesswork of where they are and whatever they truly need.funnel sales approach

The secret formula is composed of four simple questions which were broken down in step-by-step order inside DotCom Secrets that will help figure all of it out. These are generally:

  • Who are your ideal clients?
  • how could you locate them?
  • What bait do you want to used to attract them?
  • What result do you want to let them have?

You’re getting to work all of these call at the initial secret.funnel sales approach


Secret #2: The Value Ladder

This part is when Russell digs only a little deeper while focusing on the steps you will need to follow to lead your perfect customer from using the “bait” (starting place of one’s ladder) to the endpoint or preferably where they desire to be.funnel sales approach

This can be called taking them through your value ladder.

Structuring this right will give you more cash and at the same time frame, you’ll be serving your prospects at a much higher-level that solves results.funnel sales approach


Secret #3: From A Ladder To A Funnel

You would encounter an epiphany after reading the earlier secret (that is only the start), this part is where you start to know the fundamentals of creating out your own personal sales funnel plus the psychology behind a profitable funnel.funnel sales approach

It’s not only by what you sell or the amount it is on the market.

It has to with having a whole value ladder. It’s impossible to build out a very good sales funnel with no your value ladder mapped out.funnel sales approach

Your sales funnel is the online process you take you to definitely encourage them to through the various steps of one’s value ladder.


Secret #4: How To Locate Your Ideal Customers

Listed here is where you get to discover just how to define your target market, find out where they congregate at present and just how to divert their attention to both you and to your sales funnel.funnel sales approach

You’ll see the techniques you can make use of to obtain a person to leave the congregation and check out your page. There are strategies involved with achieving this which every online entrepreneur must learn.funnel sales approach


Secret #5: The 3 Forms Of Traffic

A lot of people don’t really know how traffic works in the online marketing space. In here Russell Brunson broke it down and explains the best style of traffic that we should concentrate on how they operate.funnel sales approach

  • Traffic we control
  • The traffic we don’t control
  • Traffic we own


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Section Two: Your Communication Funnel

This area of the Dotcom Secrets touches more on building an audience using more complex personal branding tactics and just how to effectively keep in touch with your audience which will lead to a sale.funnel sales approach


Secret #6: The Attractive Character

This part explicitly talks about how to build an ideal character and an online following that attract your ideal audience and loyal following of these ready to purchase from you.

Russell Brunson went in deeper to define the 3 components to creating an Attractive Character.funnel sales approach

  • The Elements
  • The Identity
  • Storylines

You will observe simple tips to build your own AC using these components and their individual elements, identity as well as the right type stories to talk to your audience.funnel sales approach


Secret #7: The Soap Opera Sequence

Here is the continuation for the previous element of Dotcom Secrets. It involves building a bond and a sort of rapport between the Attractive Character plus the ideal audience via a traffic source we own.funnel sales approach

The Soap Opera Sequence is a series of email sequences that will help to build a quick and instant relationship between you and the individual reading your email.

Here Russell shares the EXACT email templates he uses by doing this. 5 of them.

This works in a way that you must give them something interesting and hook these with an open storyline through the first email you send, so they really will forward to the one, in addition to next, plus the next.funnel sales approach

There shouldn’t be any boring moment.


Secret #8: Daily Seinfeld Sequence

As Russell Brunson said; the secret to keeping your subscribers happy to hear from you every day is using the Seinfeld email format.


What’s the Seinfeld format anyway?

It’s a type of email style that does not ensure you get your readers annoyed simply because they would be so entertained which they would purchase from you.

It has to do with dealing with your daily life and sharing stories happening with/around you, they have been very likely to relate to. However with an objective.funnel sales approach

The target ultimate goal listed here is to lead people back into whatever you’re selling. Pretty simple and mind-blowing! There’s also examples and written templates of Seinfeld emails.


Section Three: Funnelology

This section is about the strategies behind building funnels and what you should really do in order to make your funnel work, the basics, phases in addition to sort of pages to use, when and how.funnel sales approach


Secret #9: Reverse Engineering A Fruitful Funnel

This is the ultimate mistake most internet businesses do when getting started due to their sales funnel. They want to re-invent the entire vehicle.funnel sales approach

Listed here is all about finding other people who currently have an effective funnel, selling into the exact target audience in addition like to sell to. Find out of the:

  • Demographics
  • Traffic sources
  • Offers
  • splash page
  • Ad copy and copies

You will observe simple tips to reverse all this stuff and get them working for your good.funnel sales approach


Secret #10: Seven Phases Of A Funnel

I didn’t actually understand nor knew what the phases of a fruitful funnel were, not until when I read and pondered over this sentence inside this element of DotCom Secrets. It says:

The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the points along the line.

This was the part I understood there are quantities of traffic temperature and additionally they must not be treated exactly the same along our funnel process. Understanding this idea will enable you to produce just the right style of page, offer, and traffic that qualifies.funnel sales approach

I didn’t also forget the pre-framing aspect which is very crucial for you to understand before the funnel phases so visitors can know and trust you even more.


Secret #11: The Twenty-Three Building Blocks Of A Funnel

This chapter of DotCom Secrets reviews the sort of webpages you need to use for four from the funnel building phases in the last chapter.funnel sales approach

It teaches you the twenty-three of the very most effective building blocks for your sales funnels. These blocks in many cases are used at specific times over these same four phases:

  • Pre-frame bridge
  • Qualifying subscribers
  • Qualifying buyers
  • Identifying hyperactive buyers for the products and services.

You’ll get to begin to see the awesome ways that work that can be used in achieving all of these. You then can decide which you would like to try first and see those who work best in your market.funnel sales approach


Secret #12: Frontend vs. Backend Funnels

Many people usually do not actually know the type of funnels they ought to build and drive traffic to, and those that is allowed to be shown simply to qualified buyers (in the backend). Very tiny but huge mistake!funnel sales approach

Here Russell discusses the kind of funnels he uses in the frontend of his value ladders, the people used in the center, and those useful for the backend offers.


Secret #13: The Best Bait

My mind was blown here! That is where Russell gave out a hot sauce that made all his books sold millions. After all if you’re able to order your free copy of DotCom Secrets and study the funnel steps, you’ll comprehend the secret behind these records.funnel sales approach

You will notice how using a SINGLE WORD can transform your complete business magically.

Regardless of the industry you serve, what you do, everything you sell, or mode of business. This will be a component that a number of the successful entrepreneurs wouldn’t want you to find out.funnel sales approach


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Section Four: Funnels And Scripts

This part is a little different than many other sections in this DotCom Secrets book review. Because Russell Brunson dives in to demonstrate you the core funnels he uses in his business and companies, plus the exact scripts he uses to offer every one of his products.funnel sales approach

And these are divided into the Frontend, Middle, and Backend Funnels. One of the better components of all of this funnel stuff is you can easily put them up using ClickFunnels software.


#1 Frontend Funnel: Two-Step – Free Plus Shipping

A good example of here is the DotCom Secrets Book Funnel. The Two-Step funnel is very simple in nature and is useful for Free Plus Shipping offers.funnel sales approach

It consists of the first page which has a video clip with the Who, What, Why and How script which pre-frames the customer then the page asks them where the product ought to be shipped.

Then the second page (step-two) asks due to their credit card information for the shipping and handling charge.  Following the visitor may have filled out of the second page – there comes your One-time-offer.funnel sales approach

You’ll also get all of the understanding behind this insane concept plus the scripts you will definitely use to make this whole 2-step free shipping funnel work.


#2 Frontend Funnel: Self-Liquidating Offer

SLOs are offers which you set up when it comes to sole reason for helping you breakeven and cover the money you spent to acquire that lead. Based on Autogrow:

Self-Liquidating Offer is something that generates an email opt-in, lead, or purchase, while simultaneously offsetting (or completely negating) the cost of advertising.

In this part, Russell Brunson breaks down the mechanics taking part in this type of funnel. And he even introduced a script called the Star, Story, Solution script that will help to introduce a cold result in your products.funnel sales approach

You’ll likewise have these scripts that are forty-four (44) in number.


#3 Frontend Funnel: Continuity

This is another type of frontend funnel that Russell explains ways to utilize to entice visitors and let them keep spending money on a longer period. There’s also a few ways you can utilize this while increasing the success rate.funnel sales approach


#4 Middle Funnel: Perfect Webinar

The most wonderful webinar could be the first funnel when it comes to middle regarding the value ladder which dives in deep on how to exploit live or recorded presentations to offer your products or services on autopilot utilizing the techniques and scripts Russell gives us inside Dot Com Secrets book.funnel sales approach

Through the years, We have seen a lot of great marketers deploy an ideal Webinar strategies and it also works like a charm.

The following is a free Perfect Webinar script you can check out too.funnel sales approach


#5 Middle Funnel: Invisible Perfect Webinar

This works similar to the Perfect Webinar Funnel but it is not free. I will say it is reasonably limited type of Perfect Webinar Funnel and looks more complex.funnel sales approach

You’ll also see the scripts doing his thing.


#6 Middle Funnel: Product Launch

Just like the name sounds, this a kind of funnel you can use to launch your product or service using a few videos to produce a great deal of value to your visitors.

These videos will have their own elements that instigate actions, plus in addition observe how to structure these videos in Dotcom Secrets.funnel sales approach


#7 Backend Funnel: High-Ticket, Three-Step Application

In this part, you will see how exactly to sell your high-ticket offers using a sophisticated formula and scripts. This funnel is advantageous for acquiring coaching and mastermind clients.funnel sales approach


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Section Five: ClickFunnels

This chapter of Dotcom Secrets all is due to putting all of that you’ve learned within the above chapters into action using ClickFunnels.

Even though there are other tools on the market which you can use to implement everything inside Dotcom Secrets, ClickFunnels still remains a beastly platform for several these.

Being the last chapter Russell reviews and reveals what ClickFunnels actually does and that rounds up the entire book.funnel sales approach


Pricing – Just how much is Dotcom Secrets Book?

DotCom Secrets is truly free once you decide to order it from the official website, however you only have to pay for shipping/handling to get it wherever you’re in the world. So, you’ll be billed $7.95 in the event that you reside in the US or $14.95 for international.funnel sales approach

That’s the Free Plus Shipping offer in play. Haha. And a more good reason why you really need to proceed through that funnel to see how it really works.

Or even you’d rather buy it from Amazon, then you can obtain the paperback format for $14.80.funnel sales approach


Frequently Asked Questions


What are the Upsells in the Dotcom Secrets Funnel?

The initial upsell in the Dotcom Secrets Funnel is a bump offer called the Dotcom Secrets Blackbox that provides you some goodies that’ll aid your website. Included in this offer, you will get the popular Expert Secrets book.funnel sales approach

Another upsell could be the Audio type of Dotcom Secrets which I think quite cool, especially for those always while on the move.


Will there be a PDF form of DotCom Secrets?

There’s no PDF version available anywhere that i understand of until you get PDF summary associated with entire book from some who possess gone through the complete book itself.funnel sales approach


What about the Dotcom Secrets Audiobook?

The Dotcom Secrets audio version is just available within the funnel as an upsell (either as a downloadable version or in a music player), and it’s best if you’re the type that prefers listening to audios while going about your other duties. I wish I had it once I first ordered the book.funnel sales approach


I don’t have time to see the book, am I able to obtain the summary?

Oh yes, having gone through the entire book backwards and forwards I have taken notes while reading it and it also comprises of personal summarized version of this book which I recently started using as a reference.funnel sales approach



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funnel sales approach

funnel sales approach

funnel sales approach



The Underground Playbook for Growing Your Company Online

By Russell Brunson (2015)



Concerning the Author

Russell Brunson is the owner of Inc., a marketing consulting firm. He started his first online company while he was a student at Boise State University. Within a year of graduating from college, Russell Brunson sold a lot more than a million dollars of their own products and services working from his basement. For more than 12 years now, he has got been consulting with other online companies helping them grow their traffic, increase their conversion rates and make more online sales.funnel sales approach


The Main Idea

Internet sites which are struggling normally assume they will have a problem getting enough visitors to their site or converting that traffic when it will show up. That isn’t usually the real problem, however. Most of the time, websites that are underperforming have a funnel problem.funnel sales approach

The ultimate way to organize a web business is always to build a good sales funnel – which consists of some bait (B), front-end offers (FE), mid-funnel offers (M) and back-end offers (BE). To optimize the funnel, you can also need three good strategies for Traffic, Product and Communications.funnel sales approach

Whenever you can organize your funnel so you can spend two- to three-times significantly more than everyone else to get customers, your internet business will become exponentially more profitable.funnel sales approach


“Ultimately, the business that can spend the most to acquire a customer wins.”



“When you implement these secrets, you will transform your website from a flat, two-dimensional company into a three-dimensional sales and marketing machine that allows you to outspend your competitors, acquire an almost unlimited number of new customers, make (and keep) more money, and most importantly, serve more people.”



How to Increase Your Company Online

  1. Funnel Principles. Even though the online world may seem like an entirely different beast altogether, truth be told the same methods direct marketers have been using for years to win customers work as well online because they do offline. Like an iceberg, it really is what’s happening behind the scenes with your funnel that really matters.funnel sales approach
  2. Communication Strategy. The answer to making a funnel tasks are to produce a persona for an “Attractive Character” that will keep in touch with the individuals on your list. By using generic communication strategies, all you could’ll end up with is an online site which looks exactly like everyone else. Communicate using an appealing Character and also you build a following.funnel sales approach

  1. Traffic Strategy. Before you create your own sales funnel, check out the sales funnels other folks are already using to successfully sell to your target market. Reverse engineer whatever they’re doing right, figure out where they manage to get their traffic and clone whatever they do. Add your very own touches later on but begin with what they are doing.funnel sales approach

  1. Product Strategy. You have got to have a family group of offerings that you sell at the front end, the middle additionally the back-end of the funnel. You desire clients to succeed easily and naturally from your low-ticket to your high-ticket offerings. It is what goes on into the background that counts.funnel sales approach






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funnel sales approach




funnel sales approach

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