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A 5 MINUTE OVERVIEW OF Dotcom Secrets

 

The Underground Playbook for Growing Your Company Online

By Russell Brunson (2015)

 

 

About the Author

Russell Brunson is the owner of DotComSecrets.com Inc., a marketing consulting firm. He started his first internet company while he was a student at Boise State University. Within a year of graduating from college, Russell Brunson sold a lot more than a million dollars of his own services and products working from his basement. For over 12 years now, he has got been talking to other online companies helping them grow their traffic, increase their conversion rates and make more online sales.Clickfunnels Courses

 

The Main Idea

Online businesses which are struggling normally assume they usually have a problem getting enough traffic to their site or converting that traffic when it can show up. That is not often the real problem, however. More often than not, websites which are underperforming have a funnel problem.Clickfunnels Courses

The best way to organize an internet business is always to build a good sales funnel – which comprises of some bait (B), front-end offers (FE), mid-funnel offers (M) and back-end offers (BE). To optimize the funnel, you can also need three good strategies for Traffic, Product and Communications.Clickfunnels Courses

If you’re able to organize your funnel to help you spend two- to three-times more than everyone else to get customers, your internet business will become exponentially more profitable.Clickfunnels Courses

 

“Ultimately, the business that can spend the most to acquire a customer wins.”

DAN KENNEDY

 

“When you implement these secrets, you will transform your website from a flat, two-dimensional company into a three-dimensional sales and marketing machine that allows you to outspend your competitors, acquire an almost unlimited number of new customers, make (and keep) more money, and most importantly, serve more people.”

RUSSELL BRUNSON

 

Simple tips to Increase Your Company Online

  1. Funnel Principles. Although the online world may look like a completely different beast altogether, the fact is exactly the same methods direct marketers have used for a long time to win customers work equally well online as they do offline. Like an iceberg, it’s what’s happening behind the scenes with your funnel that really matters.Clickfunnels Courses
  2. Communication Strategy. The answer to making a funnel work is to build up a persona for an “Attractive Character” that will keep in touch with the individuals on the list. By using generic communication strategies, all that you’ll end up getting is a webpage which looks the same as everyone else. Communicate using an Attractive Character and you also build a following.Clickfunnels Courses

  1. Traffic Strategy. Before you create your own sales funnel, have a look at the sales funnels other individuals are usually using to successfully sell to your target audience. Reverse engineer whatever they’re doing right, figure out where they get their traffic and clone whatever they do. Add your own touches later on but begin with what they are doing.Clickfunnels Courses

  1. Product Strategy. You’ve got to have a family group of offerings which you sell at the front end, the middle and also the back-end of one’s funnel. You would like clients to advance easily and naturally from your own low-ticket to your high-ticket offerings. It is what goes on in the background that matters.Clickfunnels Courses

 

 

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