Business Consultant Software

Business Consultant Software



The Underground Playbook for Growing Your Company Online

By Russell Brunson (2015)




About the Author

Russell Brunson is the owner of Inc., a marketing consulting firm. He started his first online company as he was a student at Boise State University. Within a year of graduating from college, Russell Brunson sold significantly more than a million dollars of his very own products and services working from his basement. For longer than 12 years now, he’s got been consulting with other online companies helping them grow their traffic, increase their conversion rates and work out more online sales.Business Consultant Software


The Main Idea

Internet sites which are struggling normally assume they will have a problem getting enough traffic to their site or converting that traffic when it does show up. That’s not usually the real problem, however. More often than not, websites that are underperforming have a funnel problem.Business Consultant Software

The best way to organize an online business is to build an excellent sales funnel – which consists of some bait (B), front-end offers (FE), mid-funnel offers (M) and back-end offers (BE). To optimize the funnel, you’ll also need three good strategies for Traffic, Product and Communications.Business Consultant Software

Whenever you can organize your funnel to help you spend two- to three-times a lot more than everyone else to get customers, your website will become exponentially more profitable.Business Consultant Software


“Ultimately, the business that can spend the most to acquire a customer wins.”



“When you implement these secrets, you will transform your website from a flat, two-dimensional company into a three-dimensional sales and marketing machine that allows you to outspend your competitors, acquire an almost unlimited number of new customers, make (and keep) more money, and most importantly, serve more people.”



How to Grow Your Company Online

  1. Funnel Principles. As the online world may look like a completely different beast altogether, truth be told exactly the same methods direct marketers have used for many years to win customers work equally well online because they do offline. Like an iceberg, it really is what are you doing behind the scenes along with your funnel that really matters.Business Consultant Software
  2. Communication Strategy. The answer to making a funnel work is to develop a persona for an “Attractive Character” that will talk to the folks on your own list. If you utilize generic communication strategies, all you’ll end up getting is a web site which looks just like everybody else. Communicate using an Attractive Character and you build a following.Business Consultant Software

  1. Traffic Strategy. Before you build your own sales funnel, take a good look at the sales funnels other individuals are already using to successfully sell to your target audience. Reverse engineer whatever they’re doing right, figure out where they get their traffic and clone what they do. Add your own personal touches later on but start with what they are doing.Business Consultant Software

  1. Product Strategy. You have got to have a family group of offerings which you sell at the front end, the center in addition to back-end of one’s funnel. You would like clients to succeed easily and naturally from your low-ticket to your high-ticket offerings. It’s what the results are when you look at the background that matters.Business Consultant Software





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